Build a Epic-ready value proposition page with a customizable template
Choose the best value proposition page template for Epic
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Creating effective landing pages with Instapage
In the realm of digital marketing, a well-crafted landing page is paramount. Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform, specifically designed to help marketers in the USA build high-performing pages, regardless of their budget or team size. This guide will provide a comprehensive, step-by-step approach to leveraging Instapage to maximize your campaign's return on investment (ROI).
Step 1: Choose the right template
Selecting the right template serves as the foundation for your landing page. Instapage offers over 100 ready-to-use, high-converting templates suitable for various industries like Business Services, Tech/SaaS, and Education. This flexibility allows you to pick a design that aligns with your campaign goal while enhancing visually appealing and lead-generating qualities.
- User-friendly interface: Instapage's drag-and-drop editor simplifies the customization process for non-technical users.
- Conversion-focused layouts: Each template is designed with optimum placement of elements that drive conversions.
- Pre-built lead generation elements: Incorporate forms and call-to-action buttons easily to capture leads.
Step 2: Optimize your landing page
Optimization is the key to converting your landing page visitors into leads. Utilize Instapage's built-in experimentation features, including A/B testing and detailed heatmaps, to identify which elements perform best. This evidence-based approach will drive continuous improvements over time.
- A/B testing capabilities: Test different headlines, images, and call-to-action buttons to discover what resonates most with your audience.
- Detailed heatmaps: Analyze user interactions on your page to understand where visitors focus their attention.
- Analytics dashboard: Monitor real-time performance metrics to gauge the effectiveness of your landing page.
Step 3: Personalize user experiences
To increase engagement, tailor landing page content to specific audience segments. Instapage's dynamic text replacement allows you to adjust elements based on the user's source, while AdMaps helps ensure your ads lead to the right tailored pages.
- Dynamic text replacement: Automatically change keywords throughout your page based on the ad clicked, enhancing relevance and appeal.
- AdMaps functionality: Align your marketing campaigns with precisely designed landing pages for improved user experience.
- Audience-level tracking: Use data tools to track engagement and adjust strategies for every unique audience segment.
By following these steps, you can create high-impact landing pages that not only attract but also convert visitors into leads effectively.
With Instapage’s comprehensive features tailored for marketers, optimizing landing pages has never been easier.
Ready to transform your marketing campaigns? Start by leveraging Instapage today, and see your conversions soar!
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