Utilize Instapage's template optimized for Android Wear and simplify your value proposition page creation workflow

What Is a Unique Value Proposition (UVP) For Mobile App? A unique value proposition (UVP) is something that distinguishes you from competitors. It might be a benefit, an offer, a distinguishing feature, or a statement.

Your value proposition needs to be in the language of the customer (informed by customer research and buyer intelligence). It should join the conversation thats already going on in the customers mind. To do that, you need to know the language your customers use to describe your offering and how they benefit from it.

A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why its better than similar products on the market. The ideal value proposition is to-the-point and appeals to a customers strongest decision-making drivers.

A value proposition (VP) explains how customers can benefit from purchasing your product. In this declarative statement, youll convince your target audience why they should buy your product instead of your competitors. Read on to learn how to write an inspiring and effective VP.

A value proposition is a simple statement that summarizes why a customer would choose your product or service. It communicates the clearest benefit that customers receive by giving you their business.

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Your value proposition will most often appear on your website. While you can include it on marketing campaigns and brochures, the most visible place is your home page and, if youd like, your product pages. There are three main elements of a value proposition: the headline, the subheadline, and a visual element.

Tips for Creating a Value Proposition Keep it short and simple. Know your audience. Be clear. Its not a tagline or a positioning statement, but the positioning statement is a good starting point. Be aware of hype, jargon, and superlatives. It should be considered a conversation starter, not the final word.

Your local coffee shop may have a value proposition thats similar to this one: We help our local customers to feel good and do good by fueling them up with artisanal coffee in a community-focused space.