Bring your ideas to life with Instapage's user-centric features page template

Unleash your creativity with the user-centric features page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to Instapage's powerful landing page and CRO capabilities

Harnessing the power of Instapage revolutionizes your digital marketing approach, allowing you to quickly create high-converting landing pages tailored to your audience. This guide explores step-by-step how to leverage Instapage for maximizing your ROI and streamlining your conversion rate optimization (CRO) efforts.

Understanding the importance of landing pages in your marketing strategy

Landing pages are crucial for converting traffic generated from marketing campaigns into leads and sales. With Instapage, you can create customized, effective landing pages without needing technical skills. This platform provides a user-friendly interface and a variety of built-in tools to ensure your marketing efforts are fruitful and effective.

  1. High Conversion Rates: Instapage facilitates the creation of landing pages that are optimized for conversion.
  2. Customization: A wide range of templates allows marketers to align the design with brand identity.
  3. Analytics: Integrated analytics dashboard helps you track performance in real-time.

Step 1: Designing your first landing page with Instapage

Start by selecting a template that fits your campaign's goals. With over 100 high-converting designs at your fingertips, customizing your page is as simple as dragging and dropping elements into place.

Step 2: Optimizing for maximum conversions

To ensure your landing page achieves its goals, utilize features like A/B testing and heatmaps.

  1. A/B Testing: Experiment with different headlines and layouts to find what converts best.
  2. Heatmaps: Track user interactions to understand which parts of the page draw attention.
  3. Analytics: Monitor key performance indicators to continuously improve page effectiveness.

Step 3: Personalizing user experiences

Tailor content to resonate with different audience segments through dynamic text replacement and AdMaps. This personalization can significantly increase engagement and conversion rates.

  1. Dynamic Text Replacement: Automatically change text based on the user's origin or behavior.
  2. AdMaps: Align specific ads with matching landing pages to maintain consistency.
  3. Data Tools: Track audience metrics to refine your marketing strategy.

By following these steps, you can effectively utilize Instapage to enhance your marketing efforts. The platform isn't just a tool; it's an all-in-one solution designed to elevate your conversion rates and optimize your campaigns.

Ready to transform your digital marketing? Explore Instapage and discover the possibilities of optimized landing pages today!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results