Create user-centric competition website from scratch using our lead-focused templates

Drive more leads with Instapage user-centric competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to utilizing Instapage for powerful landing page creation and CRO

In today's competitive digital landscape, having a strong landing page is essential for any marketing strategy. Instapage stands out as a powerful landing page and conversion rate optimization (CRO) platform that can significantly enhance your campaign's performance and ROI. This guide will walk you through the process of leveraging Instapage to create impactful landing pages and optimize your marketing efforts effectively.

Understanding the importance of landing pages

Landing pages are dedicated web pages designed to encourage visitors to take specific actions, such as signing up for newsletters, downloading resources, or making purchases. A compelling landing page can convert visitors into leads, making it a vital component of your marketing funnel. Instapage offers numerous tools and features to help marketers build landing pages that not only attract visitors but also convert them effectively.

  1. Conversion-focused design: Instapage templates are crafted to maximize conversions, ensuring you're not starting from scratch.
  2. Integrated lead generation elements: With pre-built forms and elements, capturing leads becomes seamless.
  3. Analytics tracking: Instapage provides insights into page performance, helping you make data-driven decisions.

Steps to creating a landing page with Instapage

Creating a landing page on Instapage is a streamlined process. Follow these steps to get started:

  1. Choose a template: Begin by selecting from over 100 high-converting templates that suit your campaign needs.
  2. Customize the page: Use Intuitive drag-and-drop builders to personalize your content, images, and any lead-gen elements.
  3. Publish and promote: Once your page is ready, you can publish it directly through Instapage and link it to your marketing campaigns.

Optimizing for conversions

After creating your landing page, optimization is key to ensure high conversion rates. Utilize the following strategies:

  1. A/B testing: Instapage allows you to test multiple versions of your landing page to see which performs better with your audience.
  2. Heatmaps: Use heatmaps to track user behavior on your page and identify areas for improvement.
  3. Analytics dashboard: Monitor your page's performance with detailed metrics to refine your strategy.

By following these steps and utilizing Instapage's robust features, marketers can elevate their landing pages and improve conversion rates like never before.

This guide has provided you with the foundational knowledge to get started on your landing page journey with Instapage. With its powerful tools, you can create, optimize, and scale your campaigns effectively.

Ready to transform your digital marketing strategy? Sign up for Instapage today and start creating high-converting landing pages that maximize your ROI.

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