Create user-centric competition website from scratch using our lead-focused templates
Drive more leads with Instapage user-centric competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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A comprehensive guide to utilizing Instapage for powerful landing page creation and CRO
In today's competitive digital landscape, having a strong landing page is essential for any marketing strategy. Instapage stands out as a powerful landing page and conversion rate optimization (CRO) platform that can significantly enhance your campaign's performance and ROI. This guide will walk you through the process of leveraging Instapage to create impactful landing pages and optimize your marketing efforts effectively.
Understanding the importance of landing pages
Landing pages are dedicated web pages designed to encourage visitors to take specific actions, such as signing up for newsletters, downloading resources, or making purchases. A compelling landing page can convert visitors into leads, making it a vital component of your marketing funnel. Instapage offers numerous tools and features to help marketers build landing pages that not only attract visitors but also convert them effectively.
- Conversion-focused design: Instapage templates are crafted to maximize conversions, ensuring you're not starting from scratch.
- Integrated lead generation elements: With pre-built forms and elements, capturing leads becomes seamless.
- Analytics tracking: Instapage provides insights into page performance, helping you make data-driven decisions.
Steps to creating a landing page with Instapage
Creating a landing page on Instapage is a streamlined process. Follow these steps to get started:
- Choose a template: Begin by selecting from over 100 high-converting templates that suit your campaign needs.
- Customize the page: Use Intuitive drag-and-drop builders to personalize your content, images, and any lead-gen elements.
- Publish and promote: Once your page is ready, you can publish it directly through Instapage and link it to your marketing campaigns.
Optimizing for conversions
After creating your landing page, optimization is key to ensure high conversion rates. Utilize the following strategies:
- A/B testing: Instapage allows you to test multiple versions of your landing page to see which performs better with your audience.
- Heatmaps: Use heatmaps to track user behavior on your page and identify areas for improvement.
- Analytics dashboard: Monitor your page's performance with detailed metrics to refine your strategy.
By following these steps and utilizing Instapage's robust features, marketers can elevate their landing pages and improve conversion rates like never before.
This guide has provided you with the foundational knowledge to get started on your landing page journey with Instapage. With its powerful tools, you can create, optimize, and scale your campaigns effectively.
Ready to transform your digital marketing strategy? Sign up for Instapage today and start creating high-converting landing pages that maximize your ROI.
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