Create urban web portal from scratch using our lead-focused templates

Drive more leads with Instapage urban web portal template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide on optimizing landing pages with Instapage

In today's competitive digital marketing landscape, optimizing landing pages is crucial for maximizing ROI. Instapage provides powerful tools to create, test, and personalize landing pages that convert. This guide will take you through the steps to leverage Instapage effectively for your marketing campaigns.

Understanding the core features of Instapage

Instapage offers a variety of features that cater to marketers across different sectors. From high-converting templates to collaborative tools, understanding these features is essential for creating effective landing pages. The platform equips you with everything needed to engage and convert visitors.

  1. 100+ conversion-focused templates: These templates save time and ensure your landing pages are designed with best practices in mind.
  2. A/B testing capabilities: Test multiple versions of your landing pages to determine which design leads to higher conversions.
  3. Integration with ad networks: Align your ads with specific landing pages to streamline your marketing efforts.

Step 1: Create landing pages effortlessly

With Instapage’s drag-and-drop builder, creating landing pages is quick and simple. You can use pre-designed templates or start from scratch.

  1. Select a template that fits your marketing goal: Choose a template specifically designed for lead generation or sales.
  2. Customize with ease: Modify images, texts, and colors to align with your brand identity.
  3. Preview before publishing: Ensure everything looks perfect on mobile and desktop before going live.

Step 2: Optimize for better conversions

Optimization is key to driving better results from your landing pages. Instapage provides built-in tools to help you refine your pages effectively.

  1. Utilize heatmaps: Understand which parts of your landing page visitors engage with the most.
  2. Conduct A/B tests: Regularly test variations to discover what resonates with your audience.
  3. Leverage analytics: Use data to inform your decision-making and improve performance continually.

Step 3: Personalize your campaigns

Personalization is integral to improving user experience and boosting conversions. Instapage enables personalized marketing at scale.

  1. Dynamic text replacement: Tailor your messaging based on specific audience segments.
  2. AdMaps to align ads with landing pages: Create a seamless experience from ad click to page visit.
  3. Segment tracking: Measure the performance of different audiences to refine your strategy.

By following these steps and utilizing the robust tools Instapage offers, you can enhance your digital marketing efforts dramatically.

Get started with Instapage today and transform your landing pages into powerful conversion engines that drive your business forward.

People also ask about Urban web portal template

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results