Create urban template website from scratch using our lead-focused templates

Drive more leads with Instapage urban template website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to utilizing Instapage for landing page optimization and conversion rate enhancement

Instapage emerges as a leading platform in crafting high-converting landing pages that are essential for any effective digital marketing strategy. With its robust features tailored for optimizers, marketers can significantly boost their conversion rates and maximize the effectiveness of their campaigns. This guide will provide you with a step-by-step process to leverage Instapage's powerful tools effectively.

Understanding Instapage's powerful features

At the heart of Instapage's value proposition lies its user-friendly interface, offering a wealth of features designed for conversion rate optimization (CRO). From a library of over 100 templates to dynamic personalization options, the platform ensures that every marketer can create engaging and tailored content. Beyond pre-designed templates, Instapage provides marketers the flexibility to conduct A/B testing, analyze heatmaps, and leverage data-driven insights for continuous improvement.

  1. Multiple landing page layouts: Choose from various high-converting templates tailored for specific campaigns.
  2. Built-in A/B testing: Scientifically assess which elements of your landing pages perform best and iterate on them accordingly.
  3. Dynamic text replacement: Personalize your content on-the-fly to match user searches, enhancing user engagement.

Getting started with Instapage

Initiating your journey with Instapage is a seamless process, designed to accommodate both novice and experienced marketers. Follow these simple steps to make the most of the platform's capabilities.

Step 1: Choose a template

When beginning your landing page project, selecting the right template is crucial. Instapage offers over 100 conversion-focused layouts. Here’s what to consider:

  1. Alignment with campaign goals: Ensure your chosen template effectively reflects your marketing objectives.
  2. Audience targeting: Utilize templates designed for specific industries to resonate with your audience.
  3. Customization potential: Opt for layouts that allow easy modifications to better suit your brand identity.

Step 2: Customize your landing page

Your template should now serve as a foundation. Customize elements such as images, texts, and forms to create a more relevant user experience. Key steps include:

  1. Incorporating your brand’s color scheme: This builds recognition and trust.
  2. Adding compelling calls-to-action: Write clear and persuasive CTAs that encourage user engagement.
  3. Utilizing high-quality visuals: Use images and videos that connect with your audience emotionally and add value.

Once your landing page is tailored and optimized using Instapage, you’re well-equipped for success in your marketing endeavors.

Ready to transform your digital marketing strategy? Start using Instapage today for unparalleled efficiency in creating landing pages that convert.

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