Create urban CRM website from scratch using our lead-focused templates

Drive more leads with Instapage urban CRM website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An optimized guide to using Instapage for landing page and CRO success

Instapage is recognized as the industry's leading platform for creating high-converting landing pages tailored to specific marketing goals. Its user-friendly interface and powerful features enable marketers across sectors such as business services, tech, and education to effortlessly launch campaigns that drive customer engagement and maximize ROI. Here’s how you can effectively leverage Instapage to transform your marketing strategy.

Understanding the importance of landing pages

Landing pages are crucial components in a marketer's toolkit, designed to capture leads and convert visitors into customers. By focusing on optimizing user experience and ensuring compelling calls-to-action, businesses can significantly improve their conversion rates. With Instapage, marketers can utilize advanced tools to create personalized pages that resonate with diverse audiences.

  1. Targeted Messaging: Tailor the content to align with audience needs and pain points for higher engagement.
  2. A/B Testing: Continuous experimentation allows you to discover the best performing variations of your landing pages.
  3. Analytics Integration: Utilize in-depth analytics to track performance and make data-driven decisions.

Step 1: Crafting your landing page

Begin by selecting from over 100 customizable templates that suit your campaign focus. Instapage offers a simple drag-and-drop builder, allowing marketers to create professional-looking landing pages without any coding skills.

  1. Choose a template that fits your goal: Select designs suited for lead generation, sales, or event registrations.
  2. Add multimedia elements: Incorporate images, videos, and testimonials that align with your brand and message.
  3. Integrate forms: Ensure easy lead capture mechanisms are in place to enhance follow-up opportunities.

Step 2: Optimization techniques

Optimization is a critical step to ensure your landing pages convert effectively. Use Instapage’s built-in features to analyze visitor behavior and conduct A/B testing.

  1. Heatmaps: Evaluate where users click and what captures their attention most often.
  2. Performance Metrics: Regularly review conversion rates and adapt strategies accordingly.
  3. Advanced A/B Testing: Systematically test different headlines, images, and CTAs to identify top performers.

Step 3: Collaborate for success

Collaboration among team members and stakeholders can streamline the landing page creation process. Utilize Instapage’s collaborative features for real-time feedback and edits, thus ensuring pages are polished before launch.

  1. Real-time editing: Enable team members to provide input as changes are made.
  2. Secure sharing: Share landing page drafts with external stakeholders for additional insights while ensuring confidentiality.
  3. Feedback channels: Create open lines of communication for brainstorming and generating ideas.

By following these steps, you can ensure that your marketing campaigns are supported by effective landing pages that maximize ROI and meet your overall business objectives.

Ready to elevate your marketing efforts? Start leveraging Instapage today to create high-converting landing pages effortlessly!

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