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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to the most powerful landing page and CRO platform

Instapage stands out as the premier solution for creating high-converting landing pages and optimizing digital campaigns seamlessly. With features designed specifically for marketers across various sectors, its easy-to-use platform empowers businesses to maximize ROI effectively. Let's dive deeper into how you can leverage this powerful tool to elevate your marketing strategy.

Creating your first landing page with Instapage

While creating a landing page might seem daunting, Instapage makes it straightforward. Begin by choosing from over 100 conversion-focused templates tailored to the unique needs of industries like tech, education, and financial services. Customizing these templates requires no coding expertise, allowing teams of all sizes to launch effective campaigns quickly.

  1. Choose a template: Understand the purpose and audience of your campaign to select the most suitable design.
  2. Customize the layout: Utilize the drag-and-drop editor to tailor your page elements to align with your brand.
  3. Add lead generation forms: Integrate lead capture forms strategically to maximize conversions.

Optimizing your landing page for performance

Once your landing page is created, the next step is optimization. Employ Instapage's built-in A/B testing tools to measure different versions of your page. Implement heatmaps to analyze user engagement, identifying where visitors click and what content captures their interest.

  1. Utilize A/B testing: Test variations of headlines and images to determine which version drives more conversions.
  2. Monitor heatmaps: Gain insights into visitor behavior, ensuring your most important elements are effectively placed.
  3. Leverage analytics: Use the performance dashboard to track key metrics such as click-through rates and conversion rates.

Personalizing user experiences for better engagement

Personalization can drastically improve engagement rates on your landing pages. With Instapage, you can create customized experiences for distinct audience segments through dynamic text replacement and targeted ads. This approach ensures that users find content relevant to their specific interests.

  1. Dynamic text replacement: Automatically replace text on your landing page to match user search queries.
  2. AdMaps integration: Align your advertisements with customized landing pages to enhance user relevance.
  3. Audience-level tracking: Collect data on individual segments to further refine your personalization strategies.

By following these steps, you'll be set to create an engaging and optimized landing page that not only captures leads but also drives conversions effectively.

Embrace the power of Instapage to transform your digital marketing campaigns and achieve unparalleled results today.

Ready to revolutionize your landing page strategy? Get started with Instapage now and take your marketing efforts to new heights!

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