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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

How to create high-converting landing pages with Instapage

Instapage is your go-to platform for creating high-converting landing pages tailored specifically for your digital marketing needs. With its robust features, you can accelerate your campaign performance and maximize your return on investment. This guide provides a step-by-step approach to utilize Instapage effectively to boost your marketing campaigns.

Understanding the basics of landing pages

The foundation of any successful marketing campaign lies in the landing page. A well-designed landing page can capture leads, convey messages effectively, and drive conversions. Instapage offers over 100 high-converting templates designed to meet various business goals. Using these templates, marketers can quickly set up their pages without the need for coding.

  1. High-converting templates: Choose from a diverse range of pre-built templates optimized for different industries.
  2. Lead generation elements: Integrate forms and CTAs seamlessly to capture leads.
  3. Mobile responsiveness: Ensure your pages look great on any device, enhancing user experience.

Step 1: Designing your landing page

Start by selecting a template that resonates with your campaign objectives. Instapage's drag-and-drop builder makes customization straightforward.

  1. Select a template that aligns with your campaign: Visit the template library to find the perfect fit.
  2. Customize your design: Use the intuitive tools to add images, change colors, and adjust layouts.
  3. Embedding forms: Ensure lead capture forms are prominently placed for maximum visibility.

Step 2: Optimizing for conversions

After designing your page, focus on optimization. Instapage provides built-in A/B testing tools that allow you to experiment with different elements.

  1. Conduct A/B testing: Test headlines, images, and layouts to see what works best.
  2. Use heatmaps: Analyze visitor behavior on your pages to understand what catches their attention.
  3. Implement data-driven changes: Adjust elements based on analytics data to boost conversions.

Step 3: Personalizing user experiences

Personalization elevates user engagement. Instapage provides dynamic text replacement tools and audience targeting to tailor landing pages to distinct user groups.

  1. Dynamic text replacement: Automatically adjust content based on the user’s search query.
  2. Audience segmentation: Create unique pages for different segments to increase relevance.
  3. Utilize AdMaps: Align your ads with specific landing pages to ensure message consistency.

By following these steps, you can effectively create landing pages that not only attract visitors but also convert them into customers.

Start using Instapage today to take your landing page strategy to the next level. With its powerful features, you can achieve unprecedented results in your marketing campaigns.

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