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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful landing page and CRO platform for marketers

Instapage is the most powerful landing page and CRO platform designed to help marketers accelerate and optimize their digital marketing campaigns, driving higher ROI. With its suite of tools and features, Instapage empowers businesses in various sectors including tech, education, and financial services to create engaging landing pages that convert.

Why choose Instapage for your marketing strategy?

Using Instapage, marketers can leverage built-in optimization features to experiment and enhance their landing pages. This platform is particularly beneficial for teams of any size working in fast-paced industries. Key features include:

  1. Access to 100+ ready-to-use templates that save time and boost conversions, providing a starting point for campaigns.
  2. Intuitive builders that allow for quick page setup without the need for coding skills or developer support.
  3. In-depth analytics tools to track audience engagement and performance across campaigns.

Step 1: Setting up your first landing page

Creating a landing page using Instapage is streamlined and user-friendly. Follow these essential steps:

  1. Choose a template that aligns with your campaign goals. This will serve as the foundation for your page's content and design.
  2. Customize elements such as images, CTAs (Call to Actions), and text to match your brand's identity and messaging.
  3. Utilize A/B testing features to analyze different variations of your page and optimize them based on data-driven insights.

Step 2: Implementing optimization strategies

To drive conversions, your landing page must be optimized effectively. Consider these strategies:

  1. Analyze heatmaps to identify how users interact with your page and make informed adjustments.
  2. Conduct A/B tests to measure the performance of different headlines, images, or CTAs.
  3. Use dynamic text replacement to personalize experiences for different audience segments, enhancing relevance.

Step 3: Collaborate and review for success

Collaboration is crucial for refining your landing pages before launch. Follow these best practices:

  1. Engage team members in real-time feedback sessions to gather diverse insights and suggestions.
  2. Share links securely with stakeholders to ensure everyone is aligned on the campaign's direction.
  3. Implement any last-minute changes based on stakeholder feedback before finalizing the page.

With these strategies and features, Instapage stands out as a premiere platform to enhance your landing page effectiveness.

Get started today! Join thousands of successful marketers and transform your digital campaigns using Instapage's powerful tools.

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