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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Transform your digital marketing with Instapage: The powerful landing page and CRO platform

Instapage serves as an all-in-one solution that empowers marketers to optimize their conversion rate and maximize the ROI of their digital campaigns. With a focus on user-friendly templates and effective lead generation elements, Instapage helps teams across various sectors like tech, finance, and education to create impactful landing pages without needing extensive coding skills.

Why choose Instapage for your landing page needs?

The flexibility and ease of use of Instapage make it suitable for businesses of all sizes and budgets. By utilizing over 100 conversion-focused templates and a robust library of elements, marketers can quickly launch high-converting pages tailored to their unique audiences. With built-in optimization features, you can enhance your landing pages for better results, ensuring you get the most out of your marketing efforts.

  1. Customization options: Adjust layouts and elements to reflect your brand's identity and messaging tailored to your audience.
  2. Real-time collaboration: Work seamlessly with team members and stakeholders to gather feedback and implement changes swiftly.
  3. Analytics integration: Access performance metrics in real-time to make data-driven decisions and improve your campaigns.

Step 1: Create your first landing page

Begin by selecting one of the many templates available on Instapage, designed specifically for your industry. This foundational step allows you to tailor content elements toward your audience. Simply drag and drop elements to customize the layout without needing technical expertise.

Step 2: Optimize for conversions

Once your page is built, use Instapage’s integrated tools to conduct A/B testing and analyze heatmaps. This enables you to understand user behavior and fine-tune your content accordingly.

  1. A/B Testing: To experiment with different headlines, images, and calls to action to see what resonates best.
  2. Heatmaps: Identify which parts of the page attract the most attention and adjust accordingly.
  3. Performance dashboard: Review conversion rates and adapt your strategy based on insights.

Step 3: Personalization and Launch

With your optimized page ready, personalize the content based on user segments. Incorporate dynamic text replacement to cater to specific audience needs, enhancing user engagement and conversion potential.

  1. Dynamic text replacement: Customize headlines or offers based on the visitor's source, such as PPC or email campaigns.
  2. AdMaps: Align specific ads with unique landing pages to ensure consistency and relevance.
  3. Metrics tracking: Monitor success at the audience level, tailoring future campaigns based on performance.

In conclusion, Instapage provides a robust platform to enhance your digital marketing strategy, offering tools designed for efficiency and effectiveness in landing page creation.

Ready to amplify your marketing results? Explore Instapage today and unlock a world of possibilities for your campaigns.

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