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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to utilizing Instapage for maximizing ROI on landing pages

Creating effective landing pages is crucial for optimizing your digital marketing campaigns. Instapage, a leading landing page and CRO platform, offers a variety of tools to accelerate your marketing efforts, tailored for business services, tech, SaaS, education, and more. This guide will walk you through the steps to design high-converting landing pages.

Step 1: Choose your perfect template

Instapage provides access to over 100 high-converting templates specifically designed to maximize lead generation. These ready-to-use designs help you save time and ensure a professional look.

  1. Select from templates: Choose from a library of customizable templates tailored for various marketing objectives.
  2. Preview and modify: Instapage allows you to preview modifications in real time, facilitating quick decision-making.
  3. Mobile optimization: Ensure your selected template is optimized for mobile devices, crucial for user experience.

Step 2: Customize your landing page

After selecting a template, the real magic happens in customization. Instapage's easy drag-and-drop builder helps you tailor your page to meet the specific needs of your target audience effortlessly.

  1. Dynamic text replacement: Use this feature to personalize your landing pages based on the source of your traffic, enhancing user engagement.
  2. AdMaps integration: Align your ads thoughtfully with specific landing pages, ensuring a seamless user experience.
  3. Add lead generation elements: Incorporate forms, call-to-action buttons, and other lead-gen tools to facilitate conversions.

Step 3: Optimize for conversions

Maximizing conversions involves comprehensive testing and optimization. Instapage provides sophisticated built-in tools to help you analyze performance.

  1. A/B testing: Conduct experiments with different versions of your landing page to determine which design or message drives better results.
  2. Heatmaps: Utilize heatmaps to analyze user behavior on your page, identifying key areas for improvement.
  3. Analytics dashboard: Monitor your landing page performance in real-time to make data-driven adjustments.

By following these steps and utilizing Instapage's powerful features, you will not only enhance the quality of your landing pages but also significantly boost your marketing ROI.

For more engaging and personalized customer experiences, leverage the collaborative features within Instapage to streamline feedback and page edits.

Ready to transform your landing pages and scale your digital marketing efforts? Start using Instapage today and unlock the potential of your campaigns!

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