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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful landing page and CRO platform for digital marketing campaigns

Instapage is recognized as the most robust landing page and conversion rate optimization (CRO) platform on the market. This guide walks you through the functionalities that elevate your digital marketing efforts, ensuring you can optimize your campaigns to achieve maximum ROI. Whether you are in business services or the tech sector, Instapage offers tools that fit every marketing need.

Why choose Instapage for landing page creation?

With over 100 customizable templates and lead generation elements, Instapage enables rapid deployment of effective landing pages. Marketers can create pages that not only attract visitors but also convert them into leads efficiently. This flexibility is essential in meeting the diverse demands of various sectors such as education and financial services.

  1. Comprehensive Template Library: Access a wide range of high-converting templates that suit various industries.
  2. User-Friendly Page Builders: Intuitive drag-and-drop functionality allows you to design landing pages without coding knowledge.
  3. Pre-Built Lead Generation Elements: Integrate forms and pop-ups seamlessly to capture leads from day one.

Optimizing landing pages for success

Landing page optimization is crucial for improving conversion rates. Instapage provides built-in experimentation tools such as heatmaps and A/B testing, allowing marketers to gauge performance deeply.

  1. Heatmaps: Visualize user interactions on your pages to determine which areas draw attention.
  2. A/B Testing: Experiment with different designs to identify the most effective elements.
  3. Analytics Dashboard: Monitor key performance metrics to continually refine your strategies.

Personalization for enhanced engagement

The ability to create tailored experiences for audience segments is vital. Instapage allows for personalized content through dynamic text replacement, ensuring each visitor sees information relevant to them.

  1. Dynamic Text Replacement: Adjust messaging based on user characteristics for deeper engagement.
  2. AdMaps: Align your ads with specific landing pages for a cohesive user experience.
  3. Audience-Level Metrics: Track performance based on specific audience segments to maximize impact.

Finally, collaboration features expedite the creation and approval process, which is particularly beneficial in complex projects across departments such as marketing, government, or education.

Transform your digital presence and maximize your marketing ROI with Instapage’s powerful capabilities.

Get started today and leverage Instapage to supercharge your landing pages and CRO efforts!

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