Create stylish comparison website from scratch using our lead-focused templates
Drive more leads with Instapage stylish comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Maximize your results with Instapage landing page and CRO platform
Harnessing the power of Instapage, the leading landing page and CRO platform, enables marketers to transform their digital marketing efforts. This step-by-step guide will introduce you to optimizing and scaling your marketing campaigns, regardless of your budget or team size. With its wide array of templates and collaborative features, you can accelerate your campaign's ROI with measurable results.
Getting Started with Instapage
To effectively leverage Instapage for your landing pages, begin by understanding its core capabilities. The platform provides over 100 high-converting templates designed for various industries including business services, tech, and education, making it easy for anyone to craft compelling landing pages without any coding experience. Follow these initial steps to get your campaigns off on the right foot:
- Choose a template: Select a landing page template that suits your campaign's goal.
- Customize with ease: Use the intuitive drag-and-drop builder to personalize the design.
- Implement lead generation elements: Add forms and CTAs that convert visitors into leads.
Optimizing Your Landing Pages for Higher Conversions
Optimization is a critical component of successful marketing. With Instapage’s built-in experimentation features, you can enhance your landing page's performance. Understanding user behavior through heatmaps and conducting A/B tests are quick ways to identify what's resonating with your audience. Incorporate the following strategies:
- Utilize heatmaps: Gain insights into how users interact with your page to make informed decisions.
- Run A/B tests: Experiment with different headlines, images, and layouts to find the winning combination.
- Analyze results: Use the analytics dashboard to track performance metrics and refine your approach.
Personalizing Experiences for Target Audiences
Personalization increases engagement and conversion rates significantly. Instapage allows you to dynamically edit content to align with your audience segments. Implement these personalization tactics:
- Dynamic text replacement: Automatically tailor page content to match ad copy for a cohesive experience.
- AdMaps feature: Link specific ads to designated landing pages to enhance relevance.
- Audience tracking: Use analytics tools to monitor behaviors and tailor future campaigns.
Through these steps, you can leverage Instapage to create optimized, personalized landing pages that drive results.
Ready to get started? Sign up for Instapage today and discover how you can elevate your marketing strategy while maximizing returns on your efforts.
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