Create streamlined interactive website from scratch using our lead-focused templates

Drive more leads with Instapage streamlined interactive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlock the power of Instapage for your landing page strategy

Instapage transforms the way marketers create landing pages, making it easier to optimize, accelerate, and scale digital marketing campaigns. With its powerful features tailored for various industries, Instapage unlocks opportunities for maximum ROI.

Why choose Instapage for landing page creation?

Instapage stands out with its user-friendly interface and a vast array of features that address the unique challenges faced by marketers. Here’s why it's the go-to choice for creating high-converting landing pages:

  1. 100+ high-converting templates: Choose from expertly designed templates that can be customized to fit your branding and campaign goals, enabling faster time-to-launch.
  2. Intuitive builders: Utilize drag-and-drop functionality to create landing pages; no coding skills are required, simplifying the design process for teams of all sizes.
  3. A/B testing capabilities: Optimize your pages with built-in testing features that allow for real-time adjustments based on user behavior.

Step 1: Create your landing page

Getting started with Instapage is straightforward. First, you'll select a template that aligns with your marketing goals.

Step 2: Customize and personalize

Once your template is chosen, personalize it to resonate with your audience.

  1. Dynamic text replacement: Tailor your content to match the keywords driving traffic to your page, enhancing relevance and engagement.
  2. AdMaps functionality: Connect specific ads to relevant landing pages to ensure a seamless user journey, increasing conversion efficiency.
  3. Use audience tracking metrics: Leverage data tools to analyze how different segments interact with your page.

Step 3: Optimize and publish

After customization, focus on optimization strategies to ensure maximum performance.

  1. Heatmaps: Analyze where users click and how far they scroll, allowing for informed adjustments to enhance user engagement.
  2. Real-time collaborations: Share access with your team for instant feedback and edits, streamlining the production and review process.
  3. Performance analytics: After launching, utilize the analytics dashboard to assess conversion rates and iterate based on performance data.

By using Instapage, marketers can create, optimize, and scale their campaigns efficiently, putting them ahead in the competitive landscape.

Ready to transform your lead generation strategy? Start using Instapage today — your all-in-one solution for landing page excellence.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results