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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to optimizing your campaigns with Instapage

Understanding how to fully leverage Instapage can significantly enhance your marketing strategy. This guide will walk you through the steps to create landing pages that not only capture leads but also convert them into customers. Instapage's extensive features cater to various industries including business services, education, and tech/SaaS, enabling tailored experiences.

Step 1: Choose the right template

Selecting a template that aligns with your campaign goals is crucial. Instapage offers over 100 high-converting templates designed for different industries and objectives. Here are a few tips to get started:

  1. Identify your campaign goal: Understand whether you aim to generate leads, promote a product, or build brand awareness.
  2. Consider your audience: Different segments may respond better to specific layouts or messaging. Utilize Instapage’s dynamic text replacement for personalization.
  3. Review performance data: Use insights from previous campaigns to select a template that has historically driven higher conversions.

Step 2: Customize your landing page

Customizing your landing page is where Instapage shines. Utilize its intuitive drag-and-drop builder.

  1. Add images and videos: Relevant visuals can significantly increase engagement and retention rates.
  2. Adjust CTAs strategically: Place call-to-action buttons in high-visibility areas and use compelling action verbs.
  3. Incorporate lead generation elements: Use conversion-focused forms that are easy to fill out and mobile-optimized.

Step 3: Optimize with experimentation features

Optimization is ongoing. Instapage provides built-in A/B testing tools to help you refine your pages.

  1. Use heatmaps: Analyze user behavior on your landing pages to identify which areas attract the most attention.
  2. Run A/B tests: Experiment with different headlines, CTAs, or images to determine which variations perform better.
  3. Assess analytics regularly: Leverage the analytics dashboard to track conversions and adjust your strategies accordingly.

By following these steps and utilizing Instapage's powerful features, you can accelerate the effectiveness of your digital marketing efforts, enhancing the ROI of your campaigns.

Optimize your marketing strategy today with Instapage to maximize lead conversion and enhance personalization. Start leveraging its diverse functionalities to build exceptional landing pages tailored to your audience.

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