Create storytelling business website from scratch using our lead-focused templates
Drive more leads with Instapage storytelling business website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Maximize your ROI with Instapage: The ultimate landing page and CRO platform
Instapage offers unparalleled tools that enable marketers to build high-converting landing pages designed to accelerate their campaigns effectively. With features tailored for various industries, from tech to financial services, Instapage stands out by providing the capability to optimize and scale your digital marketing efforts seamlessly.
Why choose Instapage for your landing page needs?
Instapage ensures that every marketer, regardless of budget or team size, can access essential tools for creating effective landing pages. Its intuitive interface and comprehensive features make it the ideal choice for businesses in sectors such as marketing and education, focusing on real-world application and user experience.
- Ready-to-use templates: Over 100 high-converting templates that streamline the page creation process, saving time and boosting efficiency.
- Smart lead generation elements: Built-in tools that help capture leads effectively, enhancing overall campaign performance.
- Comprehensive testing tools: Utilize A/B testing and heatmaps to continually refine your landing pages for higher conversions.
Step 1: Creating your landing page
Begin by selecting one of Instapage's visually appealing templates that align with your campaign goals. Customize it using the intuitive drag-and-drop builder.
Step 2: Optimize for high conversions
Employ the built-in optimization features to enhance your landing page further.
- Utilize heatmaps to identify user engagement areas, guiding your design decisions.
- Conduct A/B tests on different copies and layouts to determine what resonates best with your audience.
- Review the analytics dashboard regularly to assess the performance of your pages.
Step 3: Personalization for targeted audiences
Deliver a unique experience to potential customers by utilizing dynamic text replacement and AdMaps that align your ads with specific landing pages.
- Segment your audience using data tools to track specific behaviors and preferences.
- Create personalized messaging based on segmented user data to improve engagement and conversion rates.
- Measure the impact of personalized experiences through detailed analytics tailored to each audience's interactions.
Instapage not only maximizes your ROI but also simplifies the process of landing page creation, ensuring your marketing strategy is both efficient and effective.
Ready to elevate your digital marketing campaigns? Explore Instapage and unlock the full potential of your landing pages to achieve superior results.
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