Bring your ideas to life with Instapage's static holding page template

Unleash your creativity with the static holding page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective guide to using the static holding page template

The static holding page template offered by Instapage serves as a critical tool for marketers looking to maintain engagement while their main site undergoes updates or maintenance. This guide outlines how to effectively leverage this template to maximize marketing potential during downtime.

Understanding the static holding page template

A static holding page template is designed to retain user interest and drive initial conversions, providing a seamless user experience even when your primary website isn’t accessible. Utilizing Instapage, you can ensure that your audience remains engaged, gathering leads and providing essential information during this transitional period.

  1. Immediate lead capture: Easily integrate forms that allow users to leave their contact details, ensuring you can reach out after your site is live.
  2. Brand continuity: Maintain your brand’s messaging and visuals, keeping your audience informed of updates and changes.
  3. SEO benefits: A well-structured holding page can still attract traffic and retain your search engine optimization rankings while your website is under construction.

Step 1: Creating your static holding page

Begin the process by selecting a template from Instapage's extensive library. The platform simplifies page creation without necessitating coding skills.

  1. Choose a relevant template: Pick a layout that aligns with your brand and communicates the purpose of the holding page.
  2. Add essential elements: Ensure your contact form, branding, and key messaging are clearly visible to visitors.
  3. Optimize for mobile: Make use of responsive design features to ensure usability across devices.

Step 2: Integrating analytics and tracking

Once your holding page is live, leverage Instapage’s analytics dashboard to gain insights into visitor interactions.

  1. Monitor user behavior: Use heatmaps to analyze where visitors are engaging most on your holding page.
  2. A/B testing: Experiment with different messages or layouts to see which performs best in retaining user interest.
  3. Capture leads effectively: Ensure forms are not only present but optimized for high conversion rates.

Step 3: Updating your audience

As your main site becomes available, ensure you communicate changes effectively to your captured leads and audience.

  1. Send notification emails: Inform individuals who signed up for updates that your site is now live, highlighting new features.
  2. Utilize social media: Share your site’s relaunch on platforms where your audience engages.
  3. Maintain engagement: Use automated follow-up emails to keep your audience involved with your brand post-launch.

Using a static holding page template from Instapage is an excellent strategy for maintaining engagement and capturing leads during site transitions.

Start creating your static holding page today to enhance your marketing strategy during website updates. Explore Instapage’s templates and tools to maintain your audience engagement seamlessly.

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