Bring your ideas to life with Instapage's static holding page template
Unleash your creativity with the static holding page template. Try Instapage today.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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An effective guide to using the static holding page template
The static holding page template offered by Instapage serves as a critical tool for marketers looking to maintain engagement while their main site undergoes updates or maintenance. This guide outlines how to effectively leverage this template to maximize marketing potential during downtime.
Understanding the static holding page template
A static holding page template is designed to retain user interest and drive initial conversions, providing a seamless user experience even when your primary website isn’t accessible. Utilizing Instapage, you can ensure that your audience remains engaged, gathering leads and providing essential information during this transitional period.
- Immediate lead capture: Easily integrate forms that allow users to leave their contact details, ensuring you can reach out after your site is live.
- Brand continuity: Maintain your brand’s messaging and visuals, keeping your audience informed of updates and changes.
- SEO benefits: A well-structured holding page can still attract traffic and retain your search engine optimization rankings while your website is under construction.
Step 1: Creating your static holding page
Begin the process by selecting a template from Instapage's extensive library. The platform simplifies page creation without necessitating coding skills.
- Choose a relevant template: Pick a layout that aligns with your brand and communicates the purpose of the holding page.
- Add essential elements: Ensure your contact form, branding, and key messaging are clearly visible to visitors.
- Optimize for mobile: Make use of responsive design features to ensure usability across devices.
Step 2: Integrating analytics and tracking
Once your holding page is live, leverage Instapage’s analytics dashboard to gain insights into visitor interactions.
- Monitor user behavior: Use heatmaps to analyze where visitors are engaging most on your holding page.
- A/B testing: Experiment with different messages or layouts to see which performs best in retaining user interest.
- Capture leads effectively: Ensure forms are not only present but optimized for high conversion rates.
Step 3: Updating your audience
As your main site becomes available, ensure you communicate changes effectively to your captured leads and audience.
- Send notification emails: Inform individuals who signed up for updates that your site is now live, highlighting new features.
- Utilize social media: Share your site’s relaunch on platforms where your audience engages.
- Maintain engagement: Use automated follow-up emails to keep your audience involved with your brand post-launch.
Using a static holding page template from Instapage is an excellent strategy for maintaining engagement and capturing leads during site transitions.
Start creating your static holding page today to enhance your marketing strategy during website updates. Explore Instapage’s templates and tools to maintain your audience engagement seamlessly.
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