Customize the pre-created splash page template for those looking for a hands-off approach

No matter your background, you can easily build landing pages. Simply find the right splash page template for those looking for a hands-off approach and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create an efficient landing page with Instapage's hands-off splash page template

Instapage’s splash page template caters to marketers seeking an effortless solution to attract and convert leads. By harnessing Instapage’s robust platform, you can create captivating landing pages without delving into technical complexities. The assortment of high-converting templates allows for rapid deployment and maximized ROI in your digital marketing campaigns.

Understand the significance of a splash page

A splash page acts as a strategic entry point for visitors, designed to capture attention immediately. This essential marketing tool facilitates the transition between ad engagement and content consumption, ensuring that your conversion rates soar. Below are the primary purposes served by splash pages:

  1. Lead capture: Designed to collect visitor information to nurture leads effectively.
  2. Brand awareness: Establishes the brand's presence immediately, setting the tone for user experience.
  3. Prompt action: Encourages users to take immediate steps, be it signing up for newsletters or exploring services.

Step 1: Choose the right template

Selecting a suitable template is the foundation of your splash page's success. Instapage offers an extensive library filled with customizable landing page options tailored to various marketing objectives. Consider the following when choosing your template:

  1. Conversion goals: Identify the primary action you want visitors to take, such as signing up or downloading content.
  2. Visual appeal: Select a design that aligns with your brand’s aesthetics, ensuring it resonates with your target audience.
  3. Flexibility: Opt for a template that allows for easy adjustments to copy and imagery as needed.

Step 2: Customize your content

Once you’ve picked a template, customization is paramount. Personalizing elements of your splash page will enhance user experience and engagement. Key customization points include:

  1. Compelling messaging: Use clear and persuasive language to communicate value propositions succinctly.
  2. Visual elements: Incorporate high-quality images and graphics that reflect the essence of your offering.
  3. Call-to-action buttons: Ensure CTAs are prominent, using action-oriented language that encourages clicks.

Step 3: Optimize for conversions

After customizing your splash page, the next step is optimization to ensure maximum effectiveness. By implementing the following strategies, you can significantly enhance your conversion rates:

  1. A/B testing: Run tests on different elements of your splash page to determine what performs best across your audience segments.
  2. Load speed: Ensure that your page loads quickly, as delays can lead to high bounce rates.
  3. Analytics tracking: Utilize analytics tools to monitor user behavior and adapt your approach to better meet audience needs.

By following these steps, you’ll harness the true potential of your splash page template, driving leads and utilizing your marketing budget efficiently.

Ready to transform your marketing strategy? Start creating high-converting splash pages today with Instapage’s unparalleled tools and templates!

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