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A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

A microsite is essentially a separate web entity with specific functionalities designed around a particular objective, often promotion or brand awareness. Unlike a subdomain or individual page of a larger site, a microsite has its own URL and stands independently from the parent website.

A landing page is a variation of a website page, and it often has minimal content with a specific purpose. An internet user activates a landing page when they click on a certain origin, like a link from an email or social media post. While landing pages are not primary web pages, they can exist in the same domain name.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

A step-by-step guide on how to build a microsite Figure out your objective for creating a microsite. Find a microsite builder with all the features you need. Create a memorable domain name. Be careful about your Microsites SEO strategy. Create engaging content based on your objective.

Not to be too obvious, but a landing page is a single destination while a website houses more than one place a site visitor can go. On a sliding scale, landing pages fall on one side of the spectrum and websites on the other, with microsites landing somewhere in between.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Microsites are not the primary site for a business. They are usually less than ten pages long, but they can be as many pages as you want. Microsites frequently have their own domain (e.g., mymicrosite.com), but they may also be hosted on a sub-domain (e.g., microsite.mycompany.com).