Build a Microsoft Edge-ready solutions page with a customizable template
Choose the best solutions page template for Microsoft Edge
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Mastering Instapage for high-converting landing pages
Creating effective landing pages is crucial for driving conversions in any digital marketing campaign. Instapage, recognized as a leading landing page and CRO platform, offers the tools necessary to enhance the effectiveness of your marketing strategies. This guide provides a step-by-step approach to utilizing Instapage effectively, ensuring higher returns on investment while addressing specific needs for various industries such as business services, education, and financial services.
Understanding the fundamentals of Instapage
Instapage is designed for marketers seeking to create pages that convert. With over 100 customizable templates available, users can tailor pages to meet their business goals. The platform allows you to utilize built-in lead generation elements, ensuring that you are set up to capture leads effectively from the start.
- Diverse template library
- Choose from a library of conversion-focused templates that cater to various industries and target demographics.
- No coding required
- Drag-and-drop functionality simplifies the page creation process, making it accessible for users without technical skills.
- Responsive design
- Pages created with Instapage are optimized for all devices, ensuring a seamless user experience.
Step 1: Build your first landing page
To begin, log in to your Instapage account and navigate to the dashboard. Follow these simple steps to create your first landing page:
- Select a template
- Browse the template library and select a design that aligns with your marketing goals.
- Customize content
- Use the intuitive editor to modify text, images, and other elements to reflect your brand's voice.
- Add lead generation tools
- Incorporate forms or calls-to-action to facilitate lead capture directly within your landing page.
Step 2: Optimize for conversions
Once your page is built, focus on optimization strategies to enhance conversion rates. Consider the following tactics:
- A/B testing
- Experiment with different headlines, images, and calls-to-action to determine what resonates best with your audience.
- Heatmaps
- Utilize heatmaps to gain insights into visitor behaviors and adjust page elements to improve engagement.
- Dynamic text replacement
- Personalize landing pages with dynamic text to align with the ads that brought users to your page, boosting relevance.
Step 3: Collaborate and iterate
Collaboration is key in landing page development. Make use of Instapage’s collaboration features to streamline feedback and revisions:
- Real-time editing
- Collaborate with team members directly in the editor, making changes and suggestions visible instantly.
- Feedback options
- Share pages with stakeholders for feedback to ensure alignment on objectives and design.
- Analytics review
- Regularly assess performance metrics to understand what works and refine your strategies based on data.
By mastering these steps, marketers can fully leverage the capabilities of Instapage to create effective landing pages that drive real results. Continuous optimization and collaboration are essential for maximizing ROI.
Ready to elevate your landing page game? Start your Instapage journey today and transform your marketing efforts for greater success.
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