Create simple comparison website from scratch using our lead-focused templates

Drive more leads with Instapage simple comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Mastering landing page creation with Instapage

Creating effective landing pages is crucial for maximizing conversions in your digital marketing efforts. Instapage streamlines this process, offering a comprehensive suite of tools that allows marketers to design, optimize, and scale their landing pages effortlessly. With a focus on conversion rate optimization (CRO), our platform is designed for businesses in various sectors, including tech, education, and finance, ensuring that every aspect of your digital campaign is catered to your audience's needs.

Understanding the power of Instapage templates

One of the key advantages of using Instapage is its collection of over 100 high-converting landing page templates. These templates are tailored to meet the varying needs of different industries, helping to ensure your pages resonate with targeted audiences. By leveraging these designs, you save time and avoid the hassle of building pages from scratch. Each template is optimized for mobile users, which is essential in today's digital landscape.

  1. Diverse templates: Choose from layouts that suit different marketing strategies.
  2. Customization options: Personalize your selected templates easily to maintain brand consistency.
  3. Speedy deployment: Launch pages faster without needing coding skills, allowing more time to focus on content.

Step 1: Building your landing page

To create your landing page, start by selecting a template that aligns with your campaign goals.

  1. Explore template library: Browse through the extensive library of templates available on Instapage.
  2. Select your design: Choose a template that fits your campaign’s messaging and branding.
  3. Customize the layout: Utilize the intuitive drag-and-drop builder to make real-time edits to your page.

Step 2: Optimizing for conversions

Once your page is built, focus on its effectiveness by utilizing Instapage's optimization tools.

  1. A/B testing: Conduct experiments to compare different versions of your landing page.
  2. Heatmaps: Use heatmaps to analyze user behavior and make data-driven adjustments.
  3. Analytics dashboard: Monitor your page's performance metrics to understand what works best.

Step 3: Personalizing the user experience

To further enhance the potential of your landing pages, incorporate personalization techniques.

  1. Dynamic text replacement: Tailor messages in your landing pages based on user data.
  2. AdMaps: Align your ads directly with landing pages to ensure a seamless user experience.
  3. Audience metrics: Track user interactions at an audience level to refine targeting strategies.

By implementing these strategies with Instapage, your landing pages will not only attract more visitors but also significantly improve conversion rates.

Ready to take your landing pages to the next level? Sign up for Instapage today and start transforming your marketing campaigns.

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