Create simple archive website from scratch using our lead-focused templates

Drive more leads with Instapage simple archive website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing your landing pages with Instapage

Landing pages are crucial for capturing leads and driving conversions in digital marketing. Instapage offers a powerful platform that simplifies landing page creation, facilitates optimization, and enhances conversion rates. In this guide, we will take you through the necessary steps to effectively utilize Instapage’s various features to maximize your marketing ROI.

Step 1: Choose the right high-converting templates

The first step in your landing page creation process is selecting a template that resonates with your target audience. Instapage provides over 100 ready-to-use high-converting templates tailored for various industries. Choosing a template that aligns with your branding and marketing goals can significantly impact your campaign’s success.

  1. Focus on clear calls-to-action that guide visitors on what to do next.
  2. Utilize industry-specific designs that reflect your brand image for better relatability.
  3. Incorporate lead generation elements like forms and buttons to capture user information efficiently.

Step 2: Customize landing pages with ease

With Instapage's easy-to-use drag-and-drop builder, customization becomes a hassle-free experience. You can tailor your chosen templates to fit your campaign ethos and target demographic effortlessly.

  1. Modify colors and fonts to match your brand identity, enhancing recognition.
  2. Add Instablocks for reusable content segments, saving valuable time on edits.
  3. Integrate multimedia elements, such as videos or images, for richer user engagement.

Step 3: Optimize for higher conversion rates

Optimization is key to improving your landing page performance. Instapage's built-in experimentation features allow you to conduct A/B tests efficiently. Understanding user interaction through detailed analytics helps identify what's working and what needs improvement.

  1. Analyze heatmaps to gain insight into visitor behavior and engagement levels.
  2. Run segmented tests to assess different elements' effectiveness within your landing pages.
  3. Utilize real-time performance analytics to make data-driven decisions on optimizations.

By following these steps using Instapage's powerful features, you can create optimized landing pages that drive effective marketing results.

Implementing these strategies will help you to harness the full potential of Instapage for your digital campaigns.

Get started with Instapage today and transform your landing page strategy into an ROI-generating powerhouse!

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