Build your sign-up page template optimized for Epic

Make sure your audience views your landings the way you intended and create sign-up page template optimized for Epic

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an effective landing page optimized for Instapage

In today's competitive digital marketing landscape, an optimized landing page is crucial to improving conversions. Utilizing Instapage's powerful landing page and Conversion Rate Optimization (CRO) tools allows marketers to effectively enhance campaign performance and maximize return on investment. This guide will take you through the essential steps needed to create a high-converting landing page.

Step 1: Choose the right template

Selecting the appropriate landing page template is the foundation of your landing page creation process. Instapage offers a library of over 100 high-converting templates that cater to various industries and specific marketing goals. This allows for a quick start without the hassle of starting from scratch.

  1. Versatility: Choose from templates that fit your campaign type, whether it's for lead gen, e-commerce, or informational.
  2. Customization: Each template is fully customizable, allowing you to tailor visuals and content to match your brand voice and messaging.
  3. Mobile Optimization: All templates are designed with mobile-friendliness in mind, ensuring a seamless experience across devices.

Step 2: Personalize your content

Personalization is key to engaging your target audience effectively. Instapage allows for dynamic text replacement, enabling you to create customized user experiences based on user data and behavior.

  1. Dynamic Text Replacement: Automatically swap out text based on your audience’s geographic or demographic information.
  2. Ad Mapping: Align specific ads to tailored landing pages, ensuring consistency between your advertising and landing page messaging.
  3. Analytics Tracking: Measure engagement and performance metrics on an audience level, allowing you to refine your strategies.

Step 3: Optimize for conversions

To ensure your landing page is optimized for maximum conversions, leverage Instapage’s built-in A/B testing and detailed heatmaps. These tools provide insights into user behavior and help identify areas for improvement.

  1. A/B Testing: Experiment with different headlines, images, and layouts to discover what resonates best with your audience.
  2. Heatmaps: Understand where users are clicking and how they navigate your page, allowing you to adjust your design accordingly.
  3. Performance Analytics: Use the analytical dashboard to monitor key performance indicators and iterate based on real data.

By following these steps, you'll be well-equipped to create an engaging and effective landing page that leads to higher conversions. Start your journey with Instapage today.

The beauty of Instapage lies in its ease of use paired with powerful capabilities. With the right strategies at play, you'll see marked improvements in your campaign outcomes.

Ready to transform your landing pages and boost conversions? Sign up with Instapage today and start maximizing your ROI!

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