Utilize Instapage's short story website template optimized for Midori for maximum efficiency

Get high conversion rates with our Midori-optimized short story website template. Created for marketers to build great SEO-optimized landing pages with ease!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to optimizing landing pages with Instapage

Optimizing landing pages is crucial for boosting conversion rates in digital marketing campaigns. Instapage, as the leading landing page and conversion rate optimization (CRO) platform, provides marketers with the tools they need to execute effective strategies without the need for extensive coding skills. This guide details the steps to leverage Instapage for enhanced campaign performance and ROI.

Understanding landing page optimization

Landing page optimization is the process of enhancing various elements on a landing page to improve user engagement and drive conversions. With Instapage, you can utilize features such as A/B testing, heatmaps, and analytics dashboards. These tools allow marketers to iteratively refine their pages based on solid data-driven insights, ensuring that every promotional effort maximizes potential returns.

  1. A/B testing: Experiment with different landing page variations to determine which performs best in converting visitors.
  2. Heatmaps: Visualize where users are clicking, scrolling, and spending time on your pages to identify areas for improvement.
  3. Analytics dashboards: Monitor key performance indicators (KPIs) and understand visitor behavior to inform future optimization efforts.

Step 1: Choosing the right template

Selecting the appropriate template is fundamental for effective landing page creation. Instapage offers over 100 high-converting templates tailored for various industries and use cases. Your template should align with your marketing goals and audience preferences to create an inviting experience.

Step 2: Personalizing your content

Content personalization significantly enhances user experience. By leveraging Instapage's dynamic text replacement feature, you can tailor messages based on visitor data. Here are key tips for personalizing content:

  1. Use dynamic text replacement to alter headlines and body content based on referring ads or audience segments.
  2. Align specific ads to unique landing pages with AdMaps for coherent messaging.
  3. Track personalized content effectiveness through audience-level data analysis.

Step 3: Collaborating with your team

Effective teamwork accelerates the production and review process in landing page creation. Instapage offers collaboration features allowing team members to engage in real-time page edits and feedback. This synergy ensures that your landing pages are polished and meet the strategic goals ahead of launch.

  1. Share pages securely with external stakeholders for insights and approvals.
  2. Provide instant feedback to streamline revisions and enhancements.
  3. Conduct group brainstorming sessions directly on the platform to foster innovative ideas.

In conclusion, optimizing landing pages with Instapage involves methodical steps: selecting the right template, personalizing content, and fostering collaboration. These strategies not only enhance user experience but also drive higher conversion rates, ultimately maximizing your marketing ROI.

Ready to transform your landing page strategy? Start your free trial with Instapage today and leverage these powerful optimization tools for your campaigns.

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