Utilize Instapage's template optimized for Microsoft Surface Laptop and simplify your shopping cart page creation workflow

Design using a responsive shopping cart page template that delivers a flawless experience on Microsoft Surface Laptop. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

Instapage stands out as the leading landing page and CRO platform, specifically crafted to enhance the performance of your digital marketing campaigns. With an extensive array of templates and dynamic personalization features, users can quickly create high-converting landing pages that effectively capture leads and drive significant returns on investment. This guide will walk you through essential steps to leverage Instapage for maximizing your marketing efforts.

Understanding the power of templates and lead generation elements

Instapage provides over 100 high-converting templates that cater to various business verticals. These templates are designed with proven strategies to enhance conversion rates. By utilizing intuitive builders and integrated lead generation elements, marketers can create compelling landing pages without the need for extensive coding knowledge.

  1. 100+ ready-to-use templates: Each template is specifically designed for high conversions, allowing marketers to start from a strong foundation.
  2. Pre-built lead generation elements: These elements help in effectively capturing leads by simplifying the sign-up process.
  3. Intuitive builders: User-friendly tools that facilitate quick adjustments and streamline the page creation process.

Implementing optimization techniques for higher conversions

Optimization is crucial for ensuring that your landing pages deliver the results you need. Instapage includes built-in experimentation features that allow you to analyze page performance in real time. By using heatmaps, A/B testing, and a comprehensive analytics dashboard, you can gain insights into user behavior and make data-driven adjustments.

  1. Heatmaps: Visual insights into where users click and how they navigate your page help in understanding on-page behavior.
  2. A/B testing: Experiment with different layouts and content to see which version performs best.
  3. Analytics dashboard: A consolidated view of your performance metrics aids in assessing the impact of changes made.

Personalizing your content for different audiences

Delivering personalized user experiences can significantly enhance engagement and conversion rates. With Instapage, marketers can utilize dynamic text replacement and AdMaps to align specific ads with tailored landing pages. This level of customization helps in addressing the unique interests and needs of distinct audience segments.

  1. Dynamic text replacement: Automatically change text on the landing page to match users’ search queries, increasing relevancy.
  2. AdMaps: Align specific advertisement campaigns with corresponding landing pages, ensuring consistency and coherence.
  3. Audience tracking: Comprehensive data tools allow for measuring the effectiveness of personalized content on various audience segments.

By understanding these foundational strategies, you can fully harness the power of Instapage to elevate your landing page effectiveness and overall campaign performance.

To maximize effectiveness, focus on a continuous optimization cycle. Regularly monitor performance, experiment with new elements, and refine your approach based on data insights.

Start transforming your digital marketing strategies today with Instapage. Create optimized landing pages that convert by leveraging our powerful tools and features. Sign up now for a trial and see the difference!

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