Build a SeaMonkey-ready shipping page with a customizable template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to landing page optimization using Instapage

Effective landing page optimization is crucial for digital marketing success, especially for businesses in sectors like education, tech, and financial services. Instapage offers a robust solution that empowers marketers to enhance their conversion rates and maximize ROI. This guide will walk you through essential steps in using Instapage to create optimized landing pages that resonate with your target audience.

Understand your audience and their needs

Before creating any landing page, it's essential to identify and understand your target audience. This step involves defining their pain points, preferences, and behavior. Knowing who you are designing for will significantly enhance the effectiveness of your page, ensuring it aligns with what they are looking for.

  1. Create personas based on demographic and psychographic data.
  2. Conduct surveys to gather feedback on their preferences.
  3. Analyze competitor landing pages to see what resonates with similar audiences.

Choose the right template

Instapage provides over 100 high-conversion templates that serve various business verticals. Selecting a template that aligns with your marketing goals is crucial for effective message delivery.

  1. Select a template that aligns with your campaign's objective, whether lead generation or product promotion.
  2. Ensure the layout features lead-gen elements like forms and CTA buttons prominently.
  3. Customize colors and fonts to match your brand identity for better recognition.

Optimize for conversion

Each landing page needs to be optimized for conversion using Instapage's built-in experimentation tools. A/B testing and heatmaps allow you to fine-tune various elements of your page.

  1. Utilize heatmaps to understand where users click the most and adjust page elements accordingly.
  2. Run A/B tests for different headlines, images, or CTA placements to see which yields better results.
  3. Analyze conversion data over time to make informed decisions on necessary adjustments.

Personalize the user experience

Creating targeted experiences through personalization can drive higher engagement and conversions. Instapage offers tools that allow you to deliver customized content to different segments of your audience.

  1. Use dynamic text replacement to tailor the landing page message to specific audiences.
  2. Align ads with unique landing pages using AdMaps for a seamless user journey.
  3. Track audience behavior to refine and enhance messaging based on specific interests.

Incorporating these steps into your landing page strategy will significantly impact your marketing efficacy. Always measure your results and iterate based on the insights gathered.

Ready to test out Instapage? Sign up today and start creating powerful, optimized landing pages that can enhance your marketing campaigns!

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