Build a Epic-ready shipping page with a customizable template
Choose the best shipping page template for Epic
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive guide to designing high-converting landing pages with Instapage
In the competitive landscape of digital marketing, effective landing pages play a crucial role in driving conversions and optimizing campaigns. Instapage provides marketers with a powerful landing page and CRO platform that simplifies the creation and optimization process. This guide presents a step-by-step approach to developing landing pages that not only capture leads but also maximize ROI through personalization and testing strategies.
Understanding the fundamentals of landing pages
Landing pages serve as dedicated online destinations designed to drive visitors toward a specific action, such as signing up for a newsletter or making a purchase. With Instapage, you can create landing pages tailored to your audience's needs without needing development skills. Here’s what makes landing pages essential:
- Focused content: Each landing page can target a unique audience segment with tailored messaging.
- Lead generation: Landing pages are optimized for conversions, capturing valuable leads.
- Performance tracking: Use detailed analytics to gauge user behavior and conversion rates.
Step 1: Selecting the right template
Instapage offers over 100 conversion-focused templates that can be modified to fit specific marketing goals. Start with a template that resonates with your campaign objectives. Here are some tips:
- Choose a template aligned with your brand's style and messaging to ensure consistency.
- Utilize A/B testing to determine which template performs better for your audience.
- Incorporate essential lead generation elements like forms and call-to-action buttons directly into your chosen template.
Step 2: Customizing your landing page
Customizing your page involves adding your logos, images, and optimized text. Instapage’s intuitive drag-and-drop builder makes this straightforward. Consider the following:
- Keep your design simple and uncluttered to guide users to your call-to-action.
- Utilize dynamic text replacement to personalize user experiences based on their source.
- Add trust signals like client logos or testimonials to enhance credibility.
Step 3: Using optimization tools for better performance
Once your landing page is live, utilize Instapage's built-in experimentation features to enhance conversions. You can:
- Analyze heatmaps to see where users are engaging most on your page.
- Run A/B tests comparing variations of your landing page to find the best-performing option.
- Leverage the analytics dashboard to review key metrics like conversion rates and bounce rates.
As you implement these steps, remember that continuous testing and optimization are pivotal for achieving outstanding results.
Ready to transform your digital marketing strategies? Leverage Instapage’s powerful features to create landing pages that captivate and convert visitors into loyal customers.
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