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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page creation

To effectively leverage Instapage for your marketing campaigns, understanding its capabilities in optimizing landing pages is crucial. Whether you’re in business services, tech, education, or other sectors, Instapage equips you with powerful tools to enhance your digital marketing strategies.

Understanding the essence of landing page optimization

Landing page optimization is vital for increasing conversion rates and maximizing ROI in your marketing campaigns. By utilizing Instapage, marketers can create tailored landing pages that directly address user needs. Instapage's extensive library of templates and intuitive design tools enable quick setup, even for teams with limited development resources.

  1. Access high-converting templates: With over 100 ready-to-use templates, you can easily find a layout that fits your campaign requirements.
  2. Utilize drag-and-drop features: Instapage's user-friendly interface allows for seamless design adjustments without any coding knowledge.
  3. Leverage built-in analytics: Track the performance of your landing pages in real-time to make informed marketing decisions.

Creating your first landing page

Begin your journey by selecting a template that aligns with your brand and campaign goals. Once you choose a template, you can customize various elements to suit your messaging.

  1. Choose a suitable template: Identify a template that is visually appealing and directly relevant to your campaign’s objective.
  2. Customize CTAs: Modify call-to-action buttons to ensure they resonate with your target audience and encourage them to take specific actions.
  3. Incorporate lead generation elements: Add forms and other elements that capture visitor information directly on the landing page.

Testing and optimizing your landing pages

Optimization is essential for achieving higher conversion rates. Utilize Instapage's built-in capabilities for A/B testing to refine your pages based on actual user behavior.

  1. Implement A/B testing: Test different variations of your landing pages to identify which elements effectively convert visitors.
  2. Analyze heat map data: Use heatmaps to observe visitor interactions and adjust your layout for optimal user experience.
  3. Continuous iteration: Rely on performance metrics to drive ongoing improvements and adaptations to your landing pages.

By following these steps, you are on track to creating compelling landing pages that resonate with your audience and drive results.

Harness the full potential of Instapage to create landing pages that are not only appealing but also strategically aligned with your marketing goals.

Get started with Instapage today to take your digital marketing campaigns to new heights! Sign up for a free trial and experience our robust features firsthand.

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