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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful guide to using Instapage for landing page creation

In today's digital landscape, marketers need to stay ahead of the competition by optimizing their landing page strategies. Instapage stands out as the most robust landing page and CRO platform that enables users to accelerate, optimize, and maximize ROI on their digital campaigns. This guide will detail effective steps you can take using Instapage to elevate your marketing efforts.

Understanding the benefits of Instapage

Instapage provides an all-in-one solution for marketing professionals, helping them design landing pages quickly while ensuring high conversion rates. With over 100 high-converting templates available, even businesses with limited budgets or teams can launch effective campaigns. Notably, Instapage features such as collaboration tools and optimization functionalities empower users to achieve more from their digital marketing efforts.

  1. Access to 100+ templates designed for conversion—These templates are tested to engage visitors effectively, enhancing lead generation strategies.
  2. Built-in optimization tools—These include A/B testing and detailed heatmaps which provide insights into user behavior, allowing marketers to tweak their strategies for better results.
  3. Real-time collaboration features—These tools streamline the review process among team members or clients, ensuring that pages are approved quickly and efficiently.

Getting started with Instapage

To begin your journey with Instapage, follow these steps to set up your first landing page.

  1. Sign up for an Instapage account and explore the dashboard—This initial setup will familiarize you with the platform's features.
  2. Choose a template that aligns with your campaign goals—Consider templates designed for various industries like Tech or Education.
  3. Customize your selected template—Add your branding, adjust images, and modify text to suit your audience.

Optimizing your landing pages

Once you have created your landing page, it's crucial to optimize it for better performance. Here's how you can effectively do that.

  1. Implement A/B testing—Experiment with different headlines, CTA buttons, and images to see what resonates best with your audience.
  2. Utilize heatmaps to analyze visitor interaction—This will help you understand which sections get the most engagement so you can adjust accordingly.
  3. Monitor analytics using the dashboard—Regularly evaluate your page's performance to ensure it meets your conversion goals.

In conclusion, leveraging Instapage allows marketers to create and optimize landing pages efficiently, ensuring a greater return on investment.

Start maximizing your marketing campaigns today by harnessing the power of Instapage and its comprehensive landing page capabilities.

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