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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to navigating Instapage's powerful landing page and CRO platform

When leveraging Instapage, marketers can significantly enhance ROI by utilizing its comprehensive capabilities focused on landing pages and conversion rate optimization. This guide will walk you through maximizing your digital marketing efforts with Instapage's tools, rich templates, and intuitive features.

Getting started with Instapage

To kick off your journey, you need to understand the fundamental features that Instapage offers. Key functionalities include high-converting templates, a flexible landing page builder, and optimization tools that cater specifically to marketers in various sectors including business services and tech/SaaS.

  1. Templates & Lead Gen Elements: Choose from over 100 ready-to-use templates designed to drive conversions and capture leads efficiently.
  2. Landing Pages: Use the drag-and-drop builder to create landing pages without needing any coding skills, fostering rapid deployment.
  3. Built-in Optimization: Utilize advanced tools for A/B testing and heatmaps to refine and perfect your pages.

Building your first landing page

Creating a landing page with Instapage is streamlined and user-friendly. Follow these steps:

  1. Select a template: Choose a high-converting landing page template from the library that resonates with your target audience.
  2. Customize content: Modify images, texts, and CTAs to align with your branding and campaign goals, ensuring relevance to your audience.
  3. Integrate lead generation tools: Include forms and other lead-gen elements that prompt user interaction.

Optimizing for conversions

Once your landing page is launched, it's crucial to focus on optimization for ongoing performance improvements. Implement the following:

  1. A/B testing: Experiment with different headlines, images, and CTAs to see which combinations yield the best engagement and conversion rates.
  2. Heatmaps: Use heatmaps to visualize user interaction on your page, allowing for informed updates and adjustments.
  3. Analytics tools: Track the performance of each landing page and gather insights to inform future campaigns.

With these strategies, you’re equipped to enhance your landing pages for better performance.

Remember, continuous improvement in your landing page strategy translates into better ROI for your campaigns.

Start your journey with Instapage today to revolutionize your digital marketing efforts. Explore how its powerful tools can meet your unique business needs!

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