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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the landing page and CRO platform by Instapage

Optimizing your digital marketing campaigns starts significantly with an effective landing page. Instapage's landing page creation and conversion rate optimization (CRO) platform empowers marketers across various sectors to accelerate their strategies, optimize performance, and maximize return on investment (ROI). With over 100 high-converting templates and essential lead generation elements, you can capture leads and drive results efficiently.

Understanding the Instapage platform

Instapage serves as an all-in-one solution for landing page creation and CRO, tailored for marketers in diverse industries, including business services, tech, education, and financial services. Leveraging its intuitive design and customization options, marketers can create pages that resonate with their specific audiences, ensuring a personalized experience that leads to higher conversion rates.

  1. Templates: Gain access to over 100 ready-to-use, high-converting templates designed for various marketing objectives.
  2. Optimization features: Utilize built-in experimentation tools such as A/B testing and heatmaps to understand user behavior better.
  3. Personalization tools: Use dynamic text replacement and customized ad placements to create tailored content for different audience segments.

Creating effective landing pages with Instapage

The first step in creating a successful landing page is to choose from Instapage's library of conversion-focused layouts. Each template is designed to streamline the creation process, allowing marketers to build professional-looking landing pages without any coding expertise.

  1. Choose a template that aligns with your campaign goals, ensuring it has the necessary elements for lead capture.
  2. Customize the layout using intuitive drag-and-drop features for a seamless design experience.
  3. Preview your landing page on various devices to ensure a mobile-responsive design that caters to all users.

Optimizing your landing page for maximum conversions

After crafting your landing page, the next step involves optimization to drive higher conversions. Instapage allows you to implement A/B tests, enabling you to compare different versions of your pages to discover which elements resonate most with your audience.

  1. Analyze user interactions using detailed heatmaps to see how visitors engage with your page.
  2. Conduct regular A/B tests on differing elements such as headlines, call-to-action buttons, and images.
  3. Track performance metrics using analytics dashboards to make data-driven decisions for continual improvement.

Utilizing these strategies on the Instapage platform can significantly elevate the effectiveness of your digital marketing campaigns, ensuring each landing page is a powerful tool in your marketing arsenal.

With Instapage, marketers across industries can craft sophisticated, high-converting landing pages designed for their target audiences. The platform's collaborative features allow for seamless communication and feedback among team members, speeding up the page production process.

Ready to transform your digital advertising efforts? Start your journey with Instapage today and watch your conversion rates soar!

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