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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing page creation

Crafting high-converting landing pages is essential for any digital marketing strategy. Instapage, recognized as the most powerful landing page and CRO platform, provides an array of tools and features that empower marketers to enhance their campaigns efficiently. This guide will walk you through the process of utilizing Instapage to maximize the ROI of your digital marketing efforts by leveraging its unique capabilities.

Understanding the fundamentals of landing pages

Landing pages are standalone web pages created specifically for marketing purposes. They are designed to convert visitors into leads by encouraging them to take a specific action, such as signing up for a newsletter or making a purchase. Instapage simplifies the creation of these pages with its intuitive interface and extensive library of templates, making it accessible for teams of all sizes and budgets.

Step 1: Choosing the right template

Choosing the right landing page template is crucial for aligning with your campaign goals. Instapage offers over 100 high-converting templates that cater to various industries, ensuring you find one that resonates with your target audience.

  1. Select a template that matches your campaign’s objective.
  2. Customize elements like images and text to suit your brand’s voice.
  3. Ensure the layout is conducive to a seamless user experience.

Step 2: Utilizing lead generation elements

To effectively capture leads, embed lead generation elements such as forms and buttons directly within your landing page. Instapage provides pre-built lead gen components that are easy to integrate, helping you gather valuable data from visitors.

  1. Use forms that are concise and direct; avoid overwhelming visitors.
  2. Incorporate compelling CTAs that prompt immediate action.
  3. Integrate social proof like testimonials to enhance credibility.

Step 3: Implementing optimization strategies

Optimization is key to boosting conversion rates. Instapage allows you to A/B test different versions of your landing page to see what resonates best with your audience. Utilize built-in heatmaps to analyze user behavior and adjust your page accordingly.

  1. Identify key metrics to track, such as conversion rates and bounce rates.
  2. Conduct A/B tests focusing on different headlines or images.
  3. Regularly review performance data and adjust your strategy as needed.

In conclusion, Instapage empowers marketers with the tools needed to create, optimize, and scale effective landing pages. By following this step-by-step guide, you can leverage its full potential to enhance your digital marketing campaigns.

Ready to start maximizing your campaign's ROI? Sign up for Instapage today and get access to powerful tools for creating high-converting landing pages.

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