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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating high-converting landing pages with Instapage

Creating high-converting landing pages is essential for maximizing your digital marketing campaigns. Instapage offers marketers the most powerful landing page and conversion rate optimization (CRO) tools that empower teams of all sizes to capture leads and drive results effectively.

Understanding Instapage's key features

Instapage provides an all-in-one platform designed to simplify the landing page creation process. From templates to analytics, it's tailored for marketers seeking to enhance their campaigns. Key features include:

  1. 100+ ready-to-use templates: Save time and ensure high conversions with professionally designed templates that cater to various industries and marketing goals.
  2. Optimization tools: Enhance your landing pages through built-in experimentation features such as A/B testing and detailed heatmaps, providing insights into visitor behavior.
  3. Personalization capabilities: Create unique experiences for different audience segments using dynamic text replacement and AdMaps, making your campaigns more relevant.

Step 1: Selecting the right template

The first step in creating a high-converting landing page is selecting the right template that aligns with your marketing objectives. Consider your target audience and what message will resonate the most. Instapage offers numerous templates designed to capture attention and drive conversions.

Step 2: Customizing your landing page

Customization is key to making your landing page stand out. Use the drag-and-drop builder to add elements, text, and images relevant to your offer. Important customization tips include:

  1. Integrate lead generation elements: Use forms and buttons effectively to capture visitor information and improve your conversion rates.
  2. Use engaging visuals: High-quality images and videos can enhance user engagement and support your messaging.
  3. Ensure mobile responsiveness: Most users visit landing pages via mobile devices, so ensure your page is fully responsive.

Step 3: Optimization and testing

Once your landing page is published, the next step is optimization. Use Instapage's built-in analytics tools to measure performance and run A/B tests to identify what works best. Consider:

  1. Analyzing traffic sources: Understand where your visitors are coming from to enhance targeting.
  2. Adjusting based on feedback: Utilize heatmaps to identify what elements garner the most attention and tweak your page accordingly.
  3. Continuing to test: Regularly test different headlines, CTAs, and images to continuously improve performance.

By following these steps, you can create landing pages that not only attract visitors but also convert them into customers.

Ready to elevate your digital marketing campaigns with Instapage? Sign up today and start optimizing your landing pages for higher conversion rates.

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