Create SEO friendly CMS website from scratch using our lead-focused templates

Drive more leads with Instapage SEO friendly CMS website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build cms seo friendly

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage: The ultimate landing page and CRO platform

If you aim to accelerate and optimize your digital marketing campaigns, Instapage is your go-to solution. With its all-in-one landing page and conversion rate optimization (CRO) platform, marketers can craft high-converting pages tailored to their specific audiences without needing extensive coding skills. This guide breaks down the key features and steps to use Instapage effectively for your business services or tech campaigns.

Understanding Instapage's unique features

Instapage stands out in the crowded marketplace due to a range of features that facilitate seamless page creation, optimization, and collaboration. Here’s an overview of the core functionalities:

  1. Templates: Access 100+ high-converting, ready-to-use templates that help launch effective campaigns quickly.
  2. Landing Page Builder: A flexible tool allowing users to create tailored landing pages without the need for technical skills.
  3. Collaboration Tools: Streamline feedback and review processes by enabling real-time edits and sharing with stakeholders.

Step 1: Crafting your first landing page

Creating your first landing page with Instapage is straightforward. Follow these steps:

  1. Choose a template: Select from a variety of conversion-focused layouts that align with your industry's needs.
  2. Customize design: Use drag-and-drop builders to adjust features and receive immediate visual feedback.
  3. Set up tracking: Implement analytics tools to monitor page performance and user interactions.

Step 2: Optimize for conversion

Optimization is key to increasing your landing page's performance. Utilize these strategies:

  1. A/B Testing: Conduct experiments to identify which elements drive more conversions.
  2. Heatmaps: Analyze user behavior on your page to determine where visitors engage most.
  3. Audience Segmentation: Use data tools to track metrics tailored to specific audience segments.

Step 3: Personalize user experience

Tailoring content to meet the expectations of diverse audiences can significantly boost engagement. Recommended tactics include:

  1. Dynamic Text Replacement: Automatically adjust text to match the ad that brought users to your landing page.
  2. AdMaps: Align visitor ads with corresponding landing pages for a cohesive user experience.
  3. Analytics Tracking: Monitor audience-specific metrics to refine your personalization strategy.

By leveraging Instapage's extensive features, marketers can ensure their campaigns not only attract potential customers but also convert them effectively.

Ready to transform your digital marketing strategy with Instapage? Start your free trial today and discover how easy it is to create high-converting landing pages tailored to any audience.

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