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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An all-in-one landing page solution for marketing professionals

Instapage delivers a powerhouse of tools designed specifically for optimizing landing pages, tailored to meet the unique demands of marketing teams across various industries. With the need for higher conversion rates in a competitive digital landscape, using Instapage's powerful landing page and conversion rate optimization (CRO) features is essential for marketers in sectors like business services, tech, education, and more. This guide provides a step-by-step approach to utilizing the platform effectively.

Step 1: Choosing the right landing page template

Select from over 100 high-converting templates designed to boost your lead generation efforts. Instapage templates come with lead generation elements that facilitate quick and effective page launches, all customizable to match your brand identity.

  1. High-converting templates: Pre-built templates designed for different marketing objectives.
  2. Customization flexibility: Tools that allow for unique branding without needing coding skills.
  3. User-friendly interface: An intuitive drag-and-drop editor makes page creation seamless.

Step 2: Building your landing page

Once you've selected the ideal template, it's time to tailor it to meet your campaign goals. Instapage's library of conversion-focused layouts and Instablocks provide everything you need to create stunning pages effortlessly.

  1. Drag-and-drop functionality: Easily arrange and place elements on your page without technical expertise.
  2. Integration capability: Connect your landing page to CRM, email marketing tools, and analytics platforms.
  3. Collaborative features: Work with your team in real-time to make necessary adjustments.

Step 3: Optimizing for better performance

Optimization is key in maximizing conversions. Use the built-in tools to assess user behavior on your landing page, conduct A/B tests, and iterate based on data-driven insights.

  1. Heatmaps: Visual tools that provide insight into where users are engaging on your page.
  2. A/B testing: Test different versions of your landing page to determine which performs better.
  3. Analytics dashboard: Monitor performance metrics to see how your changes are impacting conversion rates.

Leveraging these tools makes it easier for marketers to create dynamic, highly relevant pages that resonate with specific audience segments.

The power of Instapage lies in its comprehensive approach to landing page creation and optimization, ensuring marketers can achieve remarkable results during their campaigns.

Ready to transform your marketing approach? Sign up for Instapage today and elevate your landing page strategy to maximize ROI.

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