Utilize Instapage's template optimized for Smart home display and simplify your search results page creation workflow
Design using a responsive search results page template that delivers a flawless experience on Smart home display. Try Instapage today!
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A comprehensive guide to landing page optimization with Instapage
Landing page optimization is integral to enhancing the performance of marketing campaigns. Instapage offers a powerful platform that allows marketers to accelerate and optimize their digital marketing initiatives effectively. This guide outlines the vital steps to leverage Instapage's features for maximum ROI on your campaigns.
Understanding landing pages and their importance
Landing pages are standalone web pages created specifically for marketing campaigns. Their primary purpose is to redirect visitors to action, such as signing up or making a purchase. By using high-converting templates and sophisticated lead gen elements offered by Instapage, marketers can create optimized landing pages without coding skills.
- Focus on a single objective: Each landing page should have a clear goal to convert visitors.
- Utilize persuasive content: Engaging headlines and descriptive copy encourage action.
- A/B Testing: Conducting split tests on different elements helps identify what works best for your audience.
Step 1: Choose the right template
Selecting an appropriate template sets the groundwork for an effective landing page. Instapage provides over 100 ready-to-use templates that cater to various marketing needs.
- Template relevance: Ensure the template aligns with your campaign objective.
- User experience: Choose templates that are user-friendly and visually appealing.
- Mobile optimization: Ensure the template is responsive for optimal viewing on mobile devices.
Step 2: Optimize for conversions
Optimization involves tweaking your landing page elements to encourage conversions. This process can include improving load times, adjusting layout, and leveraging A/B testing for various Page elements.
- Analyze heatmaps: Use Instapage's built-in heatmap features to understand user behavior.
- Interactive elements: Add videos or interactive graphics to maintain engagement.
- Clear calls-to-action: Established CTA buttons must be clearly visible and compelling.
Step 3: Personalize experiences
Personalization enhances visitor engagement by offering tailored experiences. Instapage allows personalized content delivery based on audience data using dynamic text replacement and AdMaps.
- Dynamic text replacement: Modify content to reflect user-specific data.
- Segmentation: Deploy unique landing pages for different audience segments.
- Performance tracking: Monitor audience-specific metrics to identify engagement patterns.
By following these steps and utilizing Instapage's capabilities, marketers can create dynamic landing pages that significantly boost conversion rates and campaign effectiveness.
Ready to enhance your landing pages? Start a free trial with Instapage today and discover how easy optimizing your marketing campaigns can be.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started
