Create scalable screensaver website from scratch using our lead-focused templates
Drive more leads with Instapage scalable screensaver website template built to maximize conversions. Easy customization - no designer or coding skills needed.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Landing page builder
Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.
Visual on-page collaboration
Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.
AI content generation
Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.
500+ customizable layouts
Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.
Instablocks
Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.
Thor Render Engine
Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.
AMP
Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.
Analytics
Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.
Learn how to build top-performing landing pages for any goal
FAQs
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
A step-by-step guide to using Instapage for scalable landing pages
Maximizing the ROI of your marketing campaigns is essential for growth, and Instapage serves as the ultimate landing page and conversion rate optimization (CRO) platform to help marketers achieve their goals effectively. By leveraging Instapage's powerful features, teams ranging across various sectors such as business services, technology, education, and finance can create impactful landing pages that resonate with their target audience. This guide will provide a structured approach to using Instapage to enhance your digital marketing strategies.
Understanding the fundamentals of landing pages
Before diving into the practical steps, it's vital to understand what elements make a landing page effective. High-converting landing pages are designed to capture valuable leads, and they focus on specific objectives. Here’s what makes them tick:
- Clear value proposition - Articulate what users will gain by filling out a form or completing an action.
- Effective call-to-action (CTA) - Use action-oriented and compelling language that drives users to act immediately.
- Visually appealing design - Utilize high-quality images and engaging layouts to retain the visitor's attention.
Step 1: Choose the right template
Selecting a template from Instapage’s library is one of the easiest ways to kickstart your landing page creation. With over 100 high-converting layouts available, marketers can tailor designs to fit their campaigns seamlessly.
- Identify your campaign goal: Know if your focus is lead generation, product promotion, or event registration.
- Match the template to your branding: Ensure color schemes and layouts reflect your brand's identity.
- Review performance metrics: Leverage templates that have historically performed well in your industry.
Step 2: Customize your landing page
After selecting the appropriate template, customization is key. Tailoring the content to speak directly to your audience will increase conversion rates significantly.
- Modify text and visuals: Use dynamic text replacement to personalize content based on ad click-through.
- Incorporate trust signals: Include testimonials or certifications to build credibility.
- Optimize for mobile: Ensure that your landing page is responsive and looks great on all devices.
Step 3: Optimize and A/B test your page
Once your landing page is up and running, constant optimization is essential to ensure ongoing performance improvements. Instapage's built-in A/B testing tools allow marketers to experiment with variations of their pages.
- Monitor heatmaps: Identify where users are clicking and adjust your design accordingly.
- Test different headlines: Small changes in wording can significantly impact user engagement.
- Assess form conversion rates: Experiment with form lengths and visuals to identify the optimal configuration.
Incorporating these steps into your landing page strategy will empower your marketing team to craft compelling pages that drive results effectively. Remember, continuous improvement is the way forward.
Ready to boost your marketing strategy? Get started with Instapage today to uncover the full potential of your landing pages.
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