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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing potential with Instapage’s powerful landing page and CRO platform

In an evolving digital landscape, effective landing pages are pivotal for driving conversions and maximizing return on investment (ROI). Instapage offers marketers the most powerful landing page and conversion rate optimization (CRO) platform designed to accelerate and optimize your campaigns, ensuring that you achieve your marketing goals with precision and efficiency.

Understanding the features of Instapage

Instapage provides an all-in-one solution for creating landing pages that convert. With over 100 ready-to-use, high-converting templates, marketers can quickly launch targeted pages designed to capture leads. No coding is necessary, allowing teams of all sizes to create effective campaigns efficiently. Furthermore, the platform supports dynamic content personalization, enabling your messaging to resonate with different audience segments.

  1. Templates: Utilize a library of over 100 conversion-focused templates tailored for various industries, such as business services and education, to jumpstart your campaigns.
  2. Optimization tools: Engage built-in experimentation features like heatmaps and A/B testing to understand user behavior and fine-tune your landing pages for higher conversion rates.
  3. Collaboration: Facilitate faster production and review cycles with real-time editing, feedback options, and secure sharing features that keep stakeholders involved.

Creating your first landing page with Instapage

Starting your first landing page on Instapage is a straightforward process. Follow these essential steps:

  1. Select a template: Choose from a wide range of pre-designed layouts that best fit your marketing goals and branding.
  2. Customize your content: Use Instapage’s intuitive builder to edit images, text, and other elements, ensuring alignment with your unique proposition.
  3. Publish and track: Once satisfied, publish your page and utilize advanced analytics to monitor performance and make data-driven adjustments.

Personalizing your audience experience

Personalization can significantly enhance the effectiveness of your landing pages. Here’s how you can implement it:

  1. Dynamic text replacement: Alter words or phrases based on visitor data to create a customized browsing experience that addresses their specific needs.
  2. AdMaps: Align specific advertisements with tailored landing pages, ensuring that ad visitors find highly relevant content upon clicking.
  3. Audience-level tracking: Leverage Instapage’s data tools to analyze metrics specific to different audience segments—refining your approach based on insights.

By utilizing these features, you’ll not only boost conversions but also enhance customer satisfaction through tailored experiences.

Instapage distinguishes itself by combining ease of use with powerful tools that cater to the needs of various marketing departments, from education to finance. Embrace the platform that empowers your team to elevate campaigns and drive measurable results.

Ready to maximize your ROI? Start your free trial of Instapage today, and see how quick and impactful your landing pages can be!

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