Create your sales page template for Craftspeople
Master your online marketing with this builder for sales page template for Craftspeople. Try more tools to create an immaculate landing page.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Maximize your ROI with Instapage's powerful landing page and CRO platform
Creating high-converting landing pages is essential for any marketer aiming to boost their digital campaigns. Instapage's versatile platform equips you with everything you need to drive results, whether you're part of a small startup or a large enterprise. With a rich library of templates and tools, marketers can launch effective campaigns quickly and efficiently.
Understanding the value of landing pages
Landing pages are specifically designed to convert visitors by directing them towards a single action, such as signing up for a newsletter or making a purchase. Instapage offers over 100 customizable templates that empower marketers in various sectors—like business services, education, and technology—to create focused experiences that resonate with their audiences. This focused intent ensures higher conversion rates compared to generic web pages.
- Streamlined design: Each template is optimized for speed and functionality, reducing bounce rates.
- Easily customizable: With drag-and-drop features, marketers can personalize templates without needing coding skills.
- Dedicated focus: By eliminating distractions, landing pages guide visitors towards the desired action, increasing lead capture.
Step 1: Choose the right template
Begin your campaign by selecting a landing page template that aligns with your goals. Consider the following elements when choosing:
- Target audience understanding: Ensure the template speaks to the demographic and psychographic of your audience.
- Conversion goal alignment: Choose layouts that facilitate your primary goal, whether it's lead generation or product sales.
- Brand consistency: Opt for designs that reflect your brand’s voice and ethos.
Step 2: Optimize for performance
Once your template is selected, it's time to optimize. Leon your landing page by utilizing built-in tools available on Instapage:
- A/B testing: Run experiments on different elements—like headlines and calls to action—to see what resonates most with your audience.
- Heatmap analysis: Use this to visualize how visitors interact with your page, helping you identify areas for improvement.
- SEO optimization: Refine your page’s SEO settings to enhance visibility and organic traffic.
Step 3: Personalize user experiences
Engagement increases when audiences see content tailored to their specific needs. Implement personalization strategies with Instapage by using:
- Dynamic text replacement: Customize headlines and content based on user origin.
- Ad mapping: Align specific ads with unique landing pages for continuity in user experience.
- Audience-level tracking: Utilize data tools to monitor performance across various segments.
By following these steps, marketers can create impactful campaigns that not only capture leads but effectively convert them.
Ready to transform your landing pages? Sign up for Instapage today and experience the power of optimized conversion rates!
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