Customize the pre-created sales page template for casual users

No matter your background, you can easily build landing pages. Simply find the right sales page template for casual users and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing your marketing campaigns with Instapage's powerful landing page solutions

Instapage provides marketers with the most robust landing page and conversion rate optimization (CRO) tools available today. By leveraging Instapage's capabilities, you can accelerate your campaign effectiveness, refine your strategies, and ultimately maximize your return on investment (ROI). This guide will walk you through the process of creating impactful landing pages tailored to your audience across various industries.

Understanding the fundamentals of landing pages

Landing pages are crucial in converting visitors into leads or customers. They provide a targeted experience to users, ensuring the messaging is relevant to their needs. With Instapage, marketers have access to over 100 high-converting templates, which can significantly reduce the time it takes to launch campaigns. These templates can be customized to fit the branding and goals of a diverse range of businesses, including education, financial services, and tech companies.

  1. High-converting templates: Instapage offers ready-to-use templates designed for maximum conversion efficiency, saving you time on design.
  2. Lead generation elements: Pre-built elements facilitate seamless capturing of leads, helping marketers focus on engaging their audience.
  3. User-friendly interface: With a drag-and-drop builder, you don’t need coding skills to create stunning landing pages.

Steps to build your landing page with Instapage

Creating a successful landing page involves a few straightforward steps.

  1. Choose a template: Begin by selecting one of the professionally crafted templates that resonates with your campaign objectives.
  2. Customize your page: Utilize Instablocks and the easy builder to tailor content, images, and CTAs to your business needs.
  3. Optimize for conversion: Implement A/B testing and heatmaps to analyze user behavior and enhance the effectiveness of your design.

Leveraging optimization for improved performance

Optimization is where the true power of Instapage shines. By utilizing built-in experimentation tools, you can gather insights about your audience’s behavior.

  1. A/B testing features: Experiment with different headlines, images, or CTAs to determine what drives better results.
  2. Detailed analytics dashboard: Track key metrics and understand which elements of your landing page are performing well, enabling data-driven decisions.
  3. Heatmaps for user behavior: Visualize where users are clicking on your page, allowing you to fine-tune layouts for better engagement.

After implementing optimization strategies, you'll find your landing pages not only attract more visitors but also convert them significantly better than before.

In summary, Instapage empowers marketers to create high-impact campaigns efficiently and effectively, ensuring your digital marketing efforts resonate with your target audience.

Start your journey to higher conversions today with Instapage — the all-in-one platform designed for your success.

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