Find the best sales page template for B2C

Discover our vast library and find your perfect sales page template for B2C. See how easy it is to improve your conversions with Instapage!

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create a high-converting sales page template for B2C with Instapage

Establishing an effective sales page template for B2C can significantly enhance your marketing efforts. Instapage offers tools designed specifically to boost conversions and maximize ROI through its user-friendly landing page development platform. This guide will provide actionable steps to design an impactful sales page template tailored for your target audience.

Understanding the essentials of a B2C sales page

Your sales page must resonate emotionally with potential customers while leveraging clear calls to action (CTAs). Key elements to consider include:

  1. Compelling Headlines: Craft headlines that capture attention and provide clarity about the value proposition.
  2. Visual Appeal: Use high-quality images and graphics to enhance engagement and keep visitors interested.
  3. Strong CTAs: Develop persuasive CTAs that are visible and encourage immediate action.

Step 1: Selecting the right Instapage template

Instapage offers a vast library of over 100 pre-built templates. To select the right sales page template for B2C, consider your product type and target demographic.

  1. Filter by Industry: Use templates designed for your specific industry, ensuring visual and contextual relevance.
  2. Focus on Responsiveness: Choose templates optimized for mobile users, as a significant portion of B2C interactions occur on mobile devices.
  3. Customization Options: Ensure your selected template allows for easy customization to match your brand aesthetic.

Step 2: Personalizing content for your audience

Personalization is crucial in B2C marketing. To enhance user experience, incorporate personalized elements into your sales page.

  1. Dynamic Text Replacement: Utilize this feature to customize messaging based on visitor demographics.
  2. Tailored Images and Videos: Integrate media that reflects the interests of different audience segments.
  3. User Testimonials: Highlight reviews and success stories that resonate with specific customer demographics.

Step 3: Optimize with A/B testing and analytics

Your sales page should be treated as a living project that evolves with data insights. Implementing A/B testing will help identify the most effective elements.

  1. Test Different Headlines: Analyze which headlines drive higher engagement and conversion rates.
  2. Evaluate CTA Placement: Test various positions for CTAs to determine optimal visibility.
  3. Review Analytics: Use built-in analytics to assess which elements are working and iterate accordingly.

By following these steps, you can create a B2C sales page template that not only attracts visitors but also converts them into customers.

Ready to elevate your marketing strategy with Instapage? Start your free trial today and unleash the potential of your sales pages.

People also ask about Sales page template for B2C

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results