Create rustic experimental website from scratch using our lead-focused templates
Drive more leads with Instapage rustic experimental website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A comprehensive guide to using Instapage for optimal landing page and CRO performance
Instapage is designed to empower marketers, making it the go-to solution for crafting high-converting landing pages that enhance digital marketing effectiveness. With easy-to-use tools that cater to a variety of business sectors, marketers can maximize their ROI without complex technical knowledge.
Understanding the power of landing pages
Landing pages play a critical role in online marketing. They not only capture leads but also guide potential customers through the sales funnel. By utilizing Instapage's templates and features, you are well-equipped to create landing pages that convert visitors into paying customers.
- High-converting templates: Instapage offers over 100 pre-built templates designed to maximize engagements.
- Analytics dashboard: Assess performance metrics to understand visitor behavior and assess which elements are driving conversions.
- Collaboration features: Work with your team easily, providing feedback and making real-time edits to streamline page creation.
The step-by-step process to create landing pages
Creating landing pages with Instapage can be straightforward and effective. Here’s how to easily craft a high-performing landing page.
Step 1: Select a template
Begin by choosing a high-converting template that aligns with your campaign goals.
- Navigate to the template library: Explore various categories that suit your marketing needs.
- Preview templates: Utilize the preview option to see how the templates look on different devices.
- Select and customize: Choose the template and start personalizing it to fit your brand aesthetic.
Step 2: Optimize for conversions
Once your template is ready, implement optimization techniques to ensure it meets conversion goals.
- Use A/B testing: Enable A/B testing for different variations of the landing page to find out what resonates with your audience.
- Integrate lead gen forms: Add lead generation elements to capture visitor information effectively.
- Analyze heatmaps: Utilize heatmaps to understand where users are clicking and adjust your design accordingly.
Utilizing these strategies ensures you're not just building landing pages, but effective digital assets that drive results.
Ready to elevate your digital marketing with impactful landing pages? Start building with Instapage today!
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