Bring your ideas to life with Instapage's rustic cancellation page template

Unleash your creativity with the rustic cancellation page template. Try Instapage today.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting pages with Instapage's landing page design tools

Utilizing landing page templates can dramatically enhance your digital marketing strategies. Instapage offers marketers an easy and efficient way to create, test, and optimize landing pages that perfectly align with their goals, allowing for increased lead generation and improved conversion rates.

Why use Instapage for your landing pages?

Instapage provides a user-friendly platform equipped with all the necessary tools for creating high-converting landing pages. Its focus on conversion rate optimization (CRO) ensures that your marketing campaigns yield the best results, regardless of the size of your budget or team.

  1. 100+ customizable templates: You'll access a wide library of conversion-focused layouts and pre-built lead generation elements.
  2. Built-in experimentation tools: Optimize your landing pages using A/B testing and real-time analytics to drive higher conversions.
  3. Collaboration features: Streamline the production process with tools that allow instant feedback and real-time page edits.

Step 1: Selecting the right template

Choosing a high-converting template is the first step to launching your landing page effectively. Here’s how you can do it:

  1. Identify your campaign goals: Use templates catered to your specific marketing objectives, be it lead generation or product launches.
  2. Evaluate design elements: Look for layouts that allow easy customization while maintaining user engagement.
  3. Check for mobile responsiveness: Ensure the selected template works well across devices to capture leads wherever they are.

Step 2: Customizing your landing page

Once you have a template, it's important to personalize it to resonate with your target audience.

  1. Incorporate dynamic text replacement: This feature allows you to change on-page text according to different audiences, enhancing personalization.
  2. Utilize Instablocks: Leverage reusable content blocks that maintain brand consistency while speeding up edits and adjustments.
  3. Engage with high-quality visuals: Use engaging images and videos that reflect your message and ethos to boost conversions.

Step 3: Testing and optimizing for performance

After launching your landing page, ongoing optimization is key to maintaining high performance and conversion rates.

  1. Implement detailed heatmaps: Gain insights into user behavior on your pages, identifying what sections draw attention and which are ignored.
  2. Run A/B tests: Experiment with different headlines, layouts, and call-to-action buttons to see what resonates best with your audience.
  3. Analyze performance metrics: Use analytics dashboards to track success and refine strategies based on real user interactions.

By following these steps, you can effectively use Instapage to build landing pages that drive conversions and maximize your digital marketing ROI.

Ready to transform your marketing campaigns? Start using Instapage today to access unparalleled tools for creating high-impact landing pages that supercharge your lead generation efforts.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results