Use the ruby business website template to enhance your brand’s visual identity and attract more visitors
Engage more visitors with our ruby business website template, designed for both beauty and conversion, and perfect for any industry.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide on using Instapage for landing page optimization
Instapage is the most powerful landing page and conversion rate optimization (CRO) platform that equips marketers with everything they need to elevate their digital marketing efforts. This guide provides a step-by-step approach to leveraging Instapage for enhanced campaign execution, tailored specifically for marketing professionals in various sectors including business services, tech/SaaS, and education.
Understanding Instapage and its benefits
Instapage offers a flexible, user-friendly platform for creating high-converting landing pages without the need for coding. Marketers can access over 100 customizable templates and utilize pre-built lead generation elements to quickly launch pages. This accessibility makes it an excellent choice for teams of any size and budget, ensuring that you can maximize your return on investment (ROI).
- Ready-to-use templates: Choose from over 100 conversion-focused layouts that cater to various industries.
- Real-time collaboration: Speed up production by sharing pages easily with team members and stakeholders.
- Built-in optimization tools: Access robust analytics and experimentation features to consistently improve landing page performance.
Creating your first landing page with Instapage
To get started, follow these steps:
- Select a template: Browse the library to find a design that aligns with your campaign goals and audience preferences.
- Customize content: Use the intuitive drag-and-drop builder to modify text, images, and lead generation elements to reflect your brand.
- Publish and promote: Once satisfied, publish your landing page and drive traffic through targeted marketing efforts.
Optimizing your landing page for conversions
Optimization is critical to achieving higher conversions. Consider these best practices:
- Conduct A/B tests: Experiment with different headlines, images, and call-to-action buttons to see which variations perform best.
- Utilize heatmaps: Analyze user interactions on your page to identify hotspots and areas needing improvement.
- Personalize content: Leverage dynamic text replacement to tailor messages based on audience segments for a more relevant experience.
By implementing these strategies within Instapage, you can significantly boost engagement and drive conversions.
In conclusion, Instapage offers an unmatched solution for creating and optimizing landing pages that enhance your marketing campaigns. Armed with the right knowledge and tools, you can streamline your digital advertising efforts and maximize your ROI.
Ready to elevate your marketing strategy? Sign up for Instapage today and start transforming your digital campaigns!
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