Use the ruby author website template to enhance your brand’s visual identity and attract more visitors
Engage more visitors with our ruby author website template, designed for both beauty and conversion, and perfect for any industry.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
A powerful landing page and CRO platform
Instapage stands out as an essential landing page and conversion rate optimization (CRO) platform. For marketers in sectors like business services, tech, and education, its all-in-one capabilities empower campaign acceleration and maximization of ROI. With over 100 ready-to-use templates at your fingertips, creating high-converting landing pages has never been easier.
Understanding the basics of landing page optimization
Landing page optimization involves refining various elements to enhance user experience and increase conversion rates. This process begins with selecting the right template. Instapage offers diverse layouts that can be quickly customized. Aim to align your landing page elements to improve user engagement and drive conversions. Here's how to approach it:
- Choose a template that aligns with your campaign goals: Opt for designs that naturally lead users toward taking action.
- Utilize lead generation elements: Incorporate forms and call-to-action buttons strategically to capture visitor information.
- Experiment with A/B testing: Use Instapage's built-in tools to compare variations and determine which elements perform better.
Steps to create your first landing page
Creating a landing page with Instapage is seamless. Follow these three steps to kickstart your campaign:
- Select a template: Browse through our catalog of conversion-focused designs tailored for various industries.
- Customize your landing page: Use the intuitive editor to adjust text, images, and calls to action according to your brand's style.
- Integrate analytics tools: Ensure you can track performance metrics effectively, enabling informed optimization decisions.
Enhancing your landing page with personalization
Personalization can significantly improve engagement levels. Here's how to leverage Instapage's features for tailored experiences:
- Use dynamic text replacement: Adjust headlines or content based on the user's previous interactions.
- Implement AdMaps: Align your ad campaigns to specific landing pages, creating a seamless flow from interest to action.
- Segment audience tracking: Utilize data tools to analyze performance based on specific audience segments for better targeting.
Optimization and collaboration tools are just as vital. Instapage's built-in experimentation features allow you to maximize the value of your marketing efforts, driving improvements over time.
Incorporating these strategies will position your campaigns for success. With Instapage's user-friendly platform, high conversions are within reach.
Ready to elevate your marketing strategy? Explore Instapage today and discover how easy it is to create impactful landing pages.
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages
Get started

