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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing your digital marketing campaigns with Instapage

With Instapage, marketers can take their digital marketing campaigns to the next level through effective landing page optimization. This guide will walk you through the essential steps of leveraging the powerful features of Instapage to enhance your marketing efforts and ultimately maximize ROI.

Overview of Instapage's powerful landing page tools

Instapage provides an all-in-one platform equipped with crucial tools that streamline landing page creation and optimization. Here’s how its features can specifically benefit marketers in various sectors such as education, financial services, and tech.

  1. Templates and lead generation elements: Instapage offers over 100 customizable templates tailored for high conversions, allowing you to easily create engaging pages that resonate with your target audiences.
  2. Landing page builder: The intuitive drag-and-drop interface means you can construct your landing pages quickly without requiring technical skills, making it accessible for all team sizes.
  3. Experimentation and optimization: Built-in A/B testing and heatmaps empower you with insights into user behavior, paving the way for data-driven enhancements of your landing pages.

Creating your first landing page with Instapage

To get started, follow these simple steps to create an effective landing page:

  1. Choose a template that best fits your campaign objectives – Instapage has templates for various industries, ensuring you find one that suits your needs.
  2. Customize the layout and content using the drag-and-drop builder to align with your brand's visual identity and messaging.
  3. Integrate lead generation elements such as forms and call-to-action buttons to compel visitors to take the desired actions.

A/B testing for enhanced performance

After launching your landing page, it’s vital to conduct A/B tests to find out what resonates best with your audience. Here's how to approach it:

  1. Set up experiments using different versions of your landing page to evaluate which one performs better based on your engagement metrics.
  2. Use heatmaps to analyze where users click the most, which can inform design adjustments for higher engagement.
  3. Assess the results using the analytics dashboard to make informed decisions on further optimizations.

By following these steps, you’ll be well on your way to creating high-performing landing pages that drive conversions.

Now is the time to take advantage of Instapage’s unique features. Start your journey to effective landing page optimization and boost your digital marketing campaigns today!

Ready to transform your marketing results? Sign up for Instapage and experience powerful landing page optimization tools at your fingertips.

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