Create retro comparison website from scratch using our lead-focused templates
Drive more leads with Instapage retro comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
A step-by-step guide to using Instapage for effective landing pages
Instapage serves as a powerful all-in-one platform for marketers looking to elevate their digital campaigns. With its capability to create high-converting landing pages, Instapage provides marketers in sectors such as business services, tech, and education the tools needed to optimize and scale their marketing strategies effectively. This guide will walk you through the steps to maximize ROI on your campaigns using Instapage's features.
Setting up your landing page
Starting with Instapage is straightforward. To create your first landing page, follow these steps:
- Choose a template: Select from over 100 high-converting templates tailored to various industries, allowing you to kickstart your landing page without starting from scratch.
- Customize your content: Utilize the intuitive drag-and-drop builder to add your unique branding and messaging, ensuring that your page resonates with your target audience.
- Optimize for SEO: Include relevant keywords naturally in your page content to enhance visibility and attract organic traffic.
Enhancing your page with lead generation elements
Effective landing pages not only need appealing designs but also essential lead generation components. Consider these aspects:
- Incorporate lead capture forms: Use pre-built forms to collect visitor information, allowing you to nurture leads post-visit.
- Utilize dynamic text replacement: Tailor your messaging to individual visitors dynamically based on their referral source, improving engagement.
- Add clear calls-to-action (CTAs): Ensure your CTAs are prominent and persuasive to guide users toward conversion.
Optimization and performance tracking
After launching your landing page, it's crucial to measure its performance. Follow these steps to optimize effectively:
- Conduct A/B testing: Compare different versions of your landing page to gauge which elements drive higher conversions.
- Analyze heatmaps: Utilize heatmap tools integrated into Instapage to understand user behavior and make data-informed adjustments.
- Review analytics: Access comprehensive performance analytics to track your page's success and identify areas for improvement.
Implementing these strategies will significantly enhance your landing page’s performance and ensure you maximize your marketing efforts.
By following this step-by-step guide, you're equipped with the right tools to create landing pages that not only capture interest but convert leads effectively. Instapage’s comprehensive features will elevate your campaigns, providing measurable results.
Ready to transform your digital marketing campaigns? Start using Instapage today and watch your conversion rates soar!
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