Create retro comparison website from scratch using our lead-focused templates

Drive more leads with Instapage retro comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for effective landing pages

Instapage serves as a powerful all-in-one platform for marketers looking to elevate their digital campaigns. With its capability to create high-converting landing pages, Instapage provides marketers in sectors such as business services, tech, and education the tools needed to optimize and scale their marketing strategies effectively. This guide will walk you through the steps to maximize ROI on your campaigns using Instapage's features.

Setting up your landing page

Starting with Instapage is straightforward. To create your first landing page, follow these steps:

  1. Choose a template: Select from over 100 high-converting templates tailored to various industries, allowing you to kickstart your landing page without starting from scratch.
  2. Customize your content: Utilize the intuitive drag-and-drop builder to add your unique branding and messaging, ensuring that your page resonates with your target audience.
  3. Optimize for SEO: Include relevant keywords naturally in your page content to enhance visibility and attract organic traffic.

Enhancing your page with lead generation elements

Effective landing pages not only need appealing designs but also essential lead generation components. Consider these aspects:

  1. Incorporate lead capture forms: Use pre-built forms to collect visitor information, allowing you to nurture leads post-visit.
  2. Utilize dynamic text replacement: Tailor your messaging to individual visitors dynamically based on their referral source, improving engagement.
  3. Add clear calls-to-action (CTAs): Ensure your CTAs are prominent and persuasive to guide users toward conversion.

Optimization and performance tracking

After launching your landing page, it's crucial to measure its performance. Follow these steps to optimize effectively:

  1. Conduct A/B testing: Compare different versions of your landing page to gauge which elements drive higher conversions.
  2. Analyze heatmaps: Utilize heatmap tools integrated into Instapage to understand user behavior and make data-informed adjustments.
  3. Review analytics: Access comprehensive performance analytics to track your page's success and identify areas for improvement.

Implementing these strategies will significantly enhance your landing page’s performance and ensure you maximize your marketing efforts.

By following this step-by-step guide, you're equipped with the right tools to create landing pages that not only capture interest but convert leads effectively. Instapage’s comprehensive features will elevate your campaigns, providing measurable results.

Ready to transform your digital marketing campaigns? Start using Instapage today and watch your conversion rates soar!

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