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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An ultimate guide to mastering Instapage for your landing page creation

Landing pages are crucial for driving conversions and maximizing the ROI of your digital marketing campaigns. Instapage, the leading landing page and CRO platform, provides an extensive array of tools designed to help marketers achieve their campaign goals effectively. With its user-friendly interface and powerful features, you can create high-converting landing pages tailored for various industries such as tech, education, and financial services.

Understanding the features of Instapage

Instapage is equipped with robust functionalities that enhance both the landing page creation process and conversion optimization. Its suite of templates and lead generation elements accelerates page production while allowing for deep customization. Below are some of the key features:

  1. 100+ high-converting templates: These ready-to-use designs cater to various industries, making it easy to initiate your campaign without starting from scratch.
  2. A/B testing capabilities: Instapage allows users to conduct A/B tests to refine and optimize landing page performance effectively.
  3. Detailed analytics dashboard: It provides in-depth insights into your page's performance, helping you track success over time.

Step 1: Creating your landing page with templates

Begin by selecting a template that best fits your campaign's goal. Instapage's extensive library ensures you find a design that resonates with your audience. Then, customize it using Instablocks and other intuitive tools to align the page with your branding.

Step 2: Optimization for higher conversions

Once your landing page is set up, focus on optimization.

  1. Utilize heatmaps: To understand how users interact with your content and adjust accordingly.
  2. Implement A/B testing: Create variations of your landing page to test different layouts or elements to see what performs best.
  3. Use the analytics dashboard: Regularly review performance metrics to inform future adjustments and improve ROI.

Step 3: Personalization for audience engagement

Personalizing your landing pages can greatly enhance engagement. Utilize dynamic text replacement to address unique audience segments and ensure content is tailored to their interests.

  1. AdMaps: Align specific ads to dedicated landing pages for optimized traffic direction.
  2. Data tools: Track key metrics at the audience level to refine your targeting strategy.
  3. Real-time adjustments: Use collaboration features for feedback and swift iteration on your landing pages.

By following this guide, you're on your way to maximizing your campaign's effectiveness using Instapage.

Ready to elevate your landing page game? Start a free trial with Instapage today and leverage the power of targeted content tailored specifically to your audience.

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