Create responsive viral content website from scratch using our lead-focused templates

Drive more leads with Instapage responsive viral content website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Get pre-built
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

Card icon

Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

Card icon

Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

Card icon

AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

Card icon

500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

Card icon

Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

Card icon

Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

Card icon

AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

Card icon

Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unleash the power of Instapage for your digital marketing campaigns

In an increasingly competitive online landscape, marketers are looking for effective strategies to enhance lead generation. Instapage offers a robust landing page and conversion rate optimization (CRO) solution, enabling you to accelerate and maximize the ROI of your campaigns. Harnessing powerful features tailored for various industries, Instapage is your go-to platform for creating high-converting landing pages that resonate with your audience.

Understanding Instapage's capabilities

Instapage is not just another landing page builder; it is a comprehensive platform that equips marketers with essential tools for success. Its tailored functionalities, such as efficient collaboration and personalization of content, help address the unique needs of diverse sectors including tech, education, and financial services. With over 100 high-converting templates, you can launch effective campaigns faster than ever without the need for extensive coding knowledge.

  1. Templates & lead generation elements: Instapage's extensive library of ready-to-use templates helps marketers create effective lead capture pages quickly, ensuring your campaigns hit the ground running.
  2. Optimization tools: The built-in experimentation features, including A/B testing and heatmaps, allow users to refine their landing pages continuously for improved conversion rates.
  3. Personalization techniques: Instapage enables you to dynamically change the content displayed to different audience segments, ensuring that your messaging aligns with their specific needs.

Step 1: Creating your landing page with ease

Launching a landing page on Instapage is straightforward. Begin by selecting a template that reflects your campaign's goals. The intuitive drag-and-drop builder allows you to customize elements effortlessly.

Step 2: Optimize for performance

It's crucial to continuously improve your landing pages. Utilize A/B testing to explore variations of your content and design. Consider these optimization points:

  1. Test different headlines to see which captures attention best.
  2. Experiment with call-to-action buttons to determine which styles convert more effectively.
  3. Analyze user behavior with heatmaps to identify where visitors click most frequently.

Step 3: Collaborating for success

Team collaboration is vital in campaign management. Instapage offers features that streamline the review process. Remember to:

  1. Invite stakeholders to review the landing pages, providing real-time feedback that enhances productivity.
  2. Utilize commenting features to address issues and suggestions swiftly.
  3. Share pages securely for external evaluation, ensuring all collaborators have the information they need.

By utilizing Instapage's powerful tools, marketers can significantly enhance their campaign outcomes. The synergy of design, optimization, and collaboration leads not only to better conversion rates but also a more impactful digital presence.

Ready to transform your campaign's success? Explore Instapage today and see how you can elevate your landing page strategy with tools designed for every marketer. Start maximizing your ROI!

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages

Get started
Build landing pages that get results Build landing pages that get results Build landing pages that get results